AUCTIONINC - Key Persons


Adelaide Masilela

Job Titles:
  • Financial Manager

Ari Ben - CEO

Job Titles:
  • Chief Executive Officer
After completing his BCom Honours degree in 2003 Ari commenced his commercial property career as a commercial property broker at a top Auction House in Johannesburg. In 2010 Ari co-founded AuctionInc with Masingita Properties and the Winterstein family. In 2012 Ari joined the Eris Property Group as National Head of Sales and Leasing and was the youngest member on serving on the companies executive committee. During his tenure at Eris , Ari concluded numerous high profile property transactions on behalf of well-known listed funds and international corporates. In 2018 Ari re-joined AuctionInc in the capacity of CEO and has subsequently been instrumental in taking the company to new heights.

Arno Blomerus

Job Titles:
  • Member of the Sales Team

Ashleigh Smith


Assumpta Duru

Job Titles:
  • Property Details
  • Quteniquahof, 521 Pretoria Street, Silverton - Property Ref: F107973, Tshwane, Gauteng / Commercial
Assumpta is a full status estate agent who holds a B Com degree in Accounting and a National Diploma in Real Estate majoring in Property Valuations. In 2005, she entered the property auction industry. Assumpta has been responsible for the sale of numerous commercial and industrial properties.

Barney Jacobson

Barney has over 16 years experience in the auction property market, and a deep understanding of the auction process. He started his auction career at Aucor Auctioneers and trained extensively with The Winterstein families who have 60 years' experience in the Auction Industry. Barney is a long standing member of the S.A Institute of Auctioneers. Auctions require a specific skill set and Barney has 16 years worth of property auction experience. He has conducted over 4000 property auctions and has extensive knowledge in the South African property auction space.

Brent Eccles

Brent Eccles started his real estate career in 2002 specializing in the sale of Off-Plan residential clusters and townhouses. Brent is a qualified principal agent and brings 20+ years of experience in the property industry, which includes property evaluations, sales, rentals, and property management. Brent has achieved record sales prices in many estates and was a finalist at the prestigious Nedbank Property Awards. Brent is an excellent negotiator and prides himself on his service to all his clients, both sellers and purchasers. He is highly motivated and works well under pressure.

Candice-Lee Cohen

Job Titles:
  • Business Development Manager
Candice-Lee was born into the Winterstein family who pioneered the auction industry in Southern Africa; from a young age the property and auction sector became her passion, and this can be seen by her dedication to the industry. After she matriculated in 2004, Candice-Lee participated in intern programs while being mentored by Eddie Winterstein. Candice-Lee then joined Auctioninc. when it was established, after a successful career at Auctioninc. she went onto further her skillset at a large South African property fund, moving into commercial leasing and private transactions with the larger corporates and funds until 2017. She then travelled Europe and USA working in real estate and has recently returned so South Africa and Auctioninc. where she has brought her knowledge from overseas and previous experience back with her and has jumped right back in where she left off. Candice-Lee has a versatile skill set and is able to service all sectors in the real estate market.

Daniel Wachenheimer

Daniel Wachenheimer is a young and motivated professional in the property sales industry, characterized by his meticulous attention to detail and drive for excellence. He has an extensive background in real estate, in property asset management focussing on Student Accommodation as well as residential assets. He has a passion for assisting both private individuals and investors to source assets that complement their portfolios and skill sets while ensuring a seamless sales process. Daniel is results-driven, constantly striving to exceed expectations and maintain high standards of customer satisfaction. Daniel is eager to take on new challenges and continue to grow his skills in this dynamic and competitive industry.

Deal Maker

Job Titles:
  • Member of the Sales Team

Dean Doucha


Dovi Lichtenstein

Dovi is a self-taught auctioneer and senior property specialist who brings 13 years of expertise to the auction industry. He was awarded runner up in the South African Institute Of Auctioneers Bidcalling Championship 2012. Dovi has perfected his craft catering to both seller and buyer needs. He listens attentively with a compassionate ear and ensures a smooth process for selling and buying property. Dovi is praised in leading publications for his excellence in the real estate / auctioneer sectors, including The Citizen, Propertywheel, Property24 and IOL. He was awarded runner up in the South African Institute Of Auctioneers Bidcalling Championship 2012

Gary Brower

Job Titles:
  • Residential Sales Manager
After spending 14 years working in the property industry and corporate sales environment this experience paved the way for Gary to pursue a career within the property auction space. Gary's strong network, ambitious ways and trustworthy personality allows him to introduce buyers and sellers across commercial and residential properties. His professionalism ensures that his clients always receive excellent communication and great advice. Gary is committed to providing his clients with the best service and favourable results.

George Merricks

After 18 years in the property auction industry, George is considered one of the industry's most successful sales generators. His strong network allows George to easily connect buyers and sellers eager to transact sales at short notice. George is committed to ensuring his clients are given not only the finest service, but also the best advice when it comes to acquisitions and disposals of property. George is a full status estate agent.

Gerhard Venter


Jelena Jokanovic

Job Titles:
  • Graphic Designer

Jodi Dayan

Job Titles:
  • 61 5th Street, Parkhurst - Property Ref: F107980, Johannesburg, Gauteng / Residential
  • Property Details
Having been in the property market for the past 6 years, with a strong background in marketing and client relations, Jodi made the decision to enter the Auction space as she believes that fast changing times need more efficient solutions. She prides herself in superior customer relations and strong work ethic, and infuses the values of trust and honesty in all her dealings.

Kathy Cohen


Keith Nkosi

Job Titles:
  • 1 Korhaan Street, Euphoria Golf Estate - Property Ref: F107990, Mookgophong, Limpopo / Residential
  • 23 Magalies Street, Hursthill - Property Ref: F108006, Johannesburg, Gauteng / Residential
  • Property Details
Keiths' tertiary education was in the field of Business Management and Marketing. After 20 years in the retail trade he was drawn to the auction business via his friendship of many years standing with Eddie Winterstein a Director of AuctionInc.. His understanding of the diverse dynamics within the auction industry has led him to secure a considerable following of clients. He is well known for his perseverance and has a tenacity which allows him to close a deal within the confines of the clients' needs.

Michael Blumberg

Michael is a highly experienced professional with a long and varied career of over 35 years in various businesses. He is particularly knowledgeable in the property industry, having worked in it for the past 10 years. He is known for his dedication, hard work and commitment to excellence. He is an ethical and transparent individual, whose focus is to ensure that his clients receive the highest quality advice, guidance, and service. His wealth of experience allows him to provide the best possible guidance to his clients, and he prides himself on his ability to provide sound, reliable advice ensuring the best possible outcome for his clients. He is a strong believer in the power of relationships and has built up a network of valued partners and associates over the years. He is a great listener and is able to quickly identify the needs and priorities of his clients. He is passionate about helping others succeed and enjoys working with like-minded individuals. Michael is a person of integrity and is highly respected in the industry. He is a strong advocate for ethical business practices and is committed to ensuring the highest standards of service and professionalism. He is a reliable source of advice and support and is dedicated to helping his clients reach their goals.

Penny Edison

Job Titles:
  • Office Manager

Pnina Spinner

Job Titles:
  • 275 Commissioner Street, Maboneng - Property Ref:F108002, Johannesburg, Gauteng / Residential
  • 66 West Road South, Morningside - Property Ref: F108001, Sandton, Gauteng / Residential
With extensive experience in the property market, and strong personal relations and networking abilities, Pnina focuses on solid client relationships and will go above and beyond to ensure both seller and buyer experiences service excellence. Highly energetic and enthusiastic with a passion for the industry, she chose to enter into the auction platform as she believes strongly in the auction process as the most efficient and effective way to sell property. If you'd like to know more about the auction process Pnina is available 24/6.

Reshma Sookran

After concluding a successful career at VISA Reshma decided to try out the Real Estate environment. Her job hunting stopped when she realised she enjoyed being an estate agent. Prompt action and efficient service are two major fundamentals in concluding her deals. She enjoys meeting people of different cultural diversity. For her each client is unique and has different requirements. Her motivation and passion for her job is a happy client complimenting her service, knowledge, and business etiquette.

Rosemary Dlamini

Job Titles:
  • Administrator

Sim Mthembu

Sim Mthembu has extensive knowledge of asset financing and credit management, with over a decade of experience in banking where he was a Senior Vice President overseeing strategy and business development across asset portfolios. His passion and focus remained in the property sector as the go-to person for asset disposals and acquisitions. He was responsible for disposing of a distressed property portfolio that was in excess of R10 billion. He brings a wealth of knowledge from the banking industry from a new business and credit perspective.

Tami Ephron

Job Titles:
  • Property Details
Tami is a proud member of the AuctionInc Family. Tami has a strong work ethic, is dedicated and passionate about Real Estate, and will guide you through your Real Estate experience as a Buyer or Seller, building a relationship of trust and reliability. Exceptional Client service, communication, and expertise are some of the reasons why Tami should remain the first choice. Tami has had a strong focus on training and mentoring programs during the 8 years of being in the property industry. This knowledge makes Tami equipped with the valuable skills essential in Real Estate. Whether it be in negotiations, educating Clients, or expertise in marketing properties, always adding value and delivering a memorable experience.

Terry Sack


Toni Ganeva

Toni is a BA Law graduate who had previously pursued her interest in the business sector as an executive assistant to the director of a construction company, and in that space became fascinated by the diversity the property sphere had to offer. With her strong network, eccentric personality, commitment to customer service and satisfaction. She is highly motivated to take on new challenges and continues to grow and improve her dynamic skill sets, she works well under pressure considering every detail towards developing tailored sales strategies to strike a unique balance that will deliver the optimal results.

Violet Letswalo

Job Titles:
  • Data Entry Clerk

Yoni Dadon