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Customer Relationship Management, being a straightforward concept, dictates that by keeping in constant contact with your customers you are bound to bring in more revenue. Having been in practice long before people decided to come up with a name for it, CRM works by keeping in contact with previous customers and other selected people while forming an advantageous relationship for both parties. The dealership benefits with the increase in the bottom line and the customer gets to walk out with the car of their dreams. With CRM, it really is a win-win situation.