BLUFROG STUDIOS

Blufrog Studios is a strategic branding and creative development agency located in Denver that specailizes in small businesses... BIOTRACE, an analysis laboratory devoted primarily to the determination of aluminum intoxication in renal dialysis patients asked Blufrog Studios to create a new brand identity and direct mail campaign. We targeted hospitals and doctors to announce a more streamlined procedure that resulted in an 18% response rate. To build on this momentum we launched an ad campaign in popular medical publications... NURSE SOURCE, a recruitment resource within the health care space asked Blufrog Studios to redesign their brand and position them as a dynamic company whose first concern and priority is the well being of their team members. We created a noble promise statement along with a memorable identity incorporated on all company marketing materials.