BUREAU WEST - Key Persons


Abby Leafe

Abby is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). She is a past president of the association. Abby is based in Newtown, PA, and is passionate about making her community a better place to live.

Jay Zaltzman

Jay is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past president of the association.

Marc Engel

Marc is a research partner that the executive, creative, brand, product & design teams can respect (and laugh with), while working toward shared goals. He is a professional with a unique background in marketing research, comedy and law that has served him and his clients well for 20 years. Those diverse dimensions of his background all involve seeking fresh perspectives, detecting patterns, and revealing truths. Marc has done corporate training on interviewing and insights and has guest-lectured on humor at Stanford University, Cornell University and the Thunderbird School of Global Management. He is a well-regarded conference speaker, who has presented on breaking the rules of wine marketing, the virtues of applied improvisational thinking, and what researchers can learn from writers, actors and directors in Hollywood and Broadway. Marc is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past co-chair of the association's San Francisco Chapter and an active member of its Inclusive Culture Committee. Marc is based in South San Francisco, CA. When he isn't conducting research, you may find him on stage performing comedy or backstage writing.

Tom Rich

Job Titles:
  • Expert
Tom is a member of and subscribes to the ethical guidelines of the Qualitative Research Consultants Association (QRCA). He is a past president of the association. Tom is based in Mountainside, NJ. He is a 6th-degree black belt in karate and teaches martial arts to students ranging from age 5 to 60.