CORDEIRO INSURANCE - Key Persons


Aaron Couto

Job Titles:
  • Account Executive
  • Account Executive With Anthony F. Cordeiro Insurance Agency
Aaron Couto is an Account Executive with Anthony F. Cordeiro Insurance Agency, LLC. Aaron comes to us with an abundance of experience in the business industry of southeastern Massachusetts. Aaron found his love for business and making meaningful relationships with other young entrepreneurs working for his father's successful mechanical plumbing business as a Project Manager while still in college. Upon graduation, he became the manager of Jerry Remy's Sports Bar & Grill, Fall River, managing at one time over 70 employees. His most recent venture was as Owner & Operator of Clique Bar & Lounge on the developing waterfront in Fall River. Aaron graduated from The University of Massachusetts-Dartmouth in 2014 with a Bachelor's of Science degree in Operations Management. In 2017, Aaron was awarded the prestigious Bristol County Chamber of Commerce Young Entrepreneur of the Year Award. He obtained his insurance license in Property and Casualty in 2018 and is currently working on acquiring his licenses in Accident, Life and Health. Aaron is a frequent traveler and enjoys spending time with his two god daughters, Ryleigh and Emma.

Anthony F. Cordeiro - President

Job Titles:
  • Owner
  • President
  • CEO and President of Anthony F. Cordeiro Insurance Agency
Anthony Cordeiro's eldest daughter, Melanie, serves as Vice President & Chief Marketing Officer for the Anthony F. Cordeiro Insurance Agency, LLC, & Cordeiro Properties, LLC, planning & implementing the companies' marketing campaigns & social media strategies… Anthony F. Cordeiro is a respected businessman and entrepreneur in the Greater Fall River Area owning and operating several companies as well as commercial and residential real estate properties. A 1980 graduate of Durfee High School, he earned his Bachelor's in Business Administration and Accounting from the University of Massachusetts-Amherst in 1984. He received his Master's in Business Administration (M.B.A.) with a concentration in Finance, from Bryant College in 1994. Cordeiro began his first business, Anthony F. Cordeiro Insurance Agency LLC, in 1987 at just 24 years of age. Today, Anthony F. Cordeiro Insurance Agency is known as one of the top insurance providers in the region. Anthony F. Cordeiro is the CEO and President of Anthony F. Cordeiro Insurance Agency, LLC, and Cordeiro Properties, LLC. Cordeiro previously held Series 7, Series 13, and Principal 24 Securities licenses. He currently holds his insurance licenses in Property & Casualty, Life, Accident and Health. He is a Certified Chartered Pension Professional (CPP) and is a licensed real estate broker in Massachusetts. In addition to the many companies he solely owns, Cordeiro is also the Managing Partner of over 30 limited liability corporations holding in excess of $90 million in real estate values. His most recent endeavors include: Cordeiro Financial Group, LLC, Mechanics Mill One, LLC and Mechanics Mill Two, LLC (the entities that own and operate Commonwealth Landing). Deeply vested in advancing the health and well-being of the Greater Fall River community, Cordeiro actively supports numerous area health, education, and civic projects. He is a member of the Board of Directors for the Thomas Chew Memorial Boys & Girls Club. He previously served as President of the Board of Directors for Child & Family Services and was a member of the Board of Directors for St. Anne's Hospital, the Southcoast Health System/Charlton Memorial Hospital President's Council, Fall River Retirement Board, Bridgewater State College Business Advisory Council, and University of Massachusetts Dartmouth's Advanced Technology Center Advisory Board. As a past member of Slade's Ferry Bank (now Rockland Trust) Board of Directors, Cordeiro also served as a member of the financial institution's Executive Board and as Chairman of its Finance and Investment Board. He previously served as President of the Fall River Office of Economic Development and the Southeastern Massachusetts Heart Association. He is the Founder & CEO of the Anthony F. Cordeiro Charitable Foundation, Inc. In his free time, Mr. Cordeiro enjoys golfing and spending time at his Naples, Florida, home with his wife Kyra and daughters Melanie and Merrill. Anthony Cordeiro's eldest daughter, Melanie, serves as Vice President & Chief Marketing Officer for the Anthony F. Cordeiro Insurance Agency, LLC, and Cordeiro Properties, LLC, planning and implementing the companies' marketing campaigns and diverse social media strategies. She is also the Executive Director of the Anthony F. Cordeiro Charitable Foundation, Inc., focusing on enriching the lives of children and families in the community. Melanie joined the team part-time at Anthony F. Cordeiro Insurance Agency, LLC, as an administrative assistant in 2011. She graduated Cum Laude from Providence College in 2014 with a Bachelor of Science in Business Management. Upon graduation Melanie worked for Prima-CARE, P.C., as a Human Resources Analyst. She again joined the Cordeiro family business in 2016. In 2020, Melanie obtained her Master of Business Administration degree at the University of Massachusetts-Dartmouth Charlton School of Business. In April 2023, she earned her Certificate in Professional Fundraising from Boston University. Additionally, Melanie sits on the President's Council of Southcoast Hospitals Group and the Patient and Family Advisory Council of Southcoast Health. She is also a member of the Rotary Club of Greater Fall River and is a commissioner on the Licensing Board of the City of Fall River. Melanie is a member of the Board of Directors of the Southcoast Insurance Agents Association and a member of the Board of Trustees for Argosy Collegiate Charter School. In her free time, she enjoys golfing, traveling, and spending time with family & friends.

Ashley Pimentel

Job Titles:
  • Customer Service Representative
  • Customer Service Representative With Anthony F. Cordeiro Insurance Agency
Ashley Pimentel has been a Customer Service Representative with Anthony F. Cordeiro Insurance Agency for the past 14 years. A member of our Personal Lines team, she manages all aspects of our auto insurance policies, handling quotes, endorsements, billing, and renewals. Dedicated to serving the needs of people facing homelessness here in our community, Ashley has volunteered her time and talents by working in a homeless shelter, as well as cooking meals and organizing food drives to benefit homeless children and adults. Ashley also volunteers for the Anthony F. Cordeiro Charitable Foundation. In her free time she enjoys spending time with her son Matteo.

Corissa Gaboriau

Job Titles:
  • Administrative Office Assistant
Corissa has been working as an administrative office assistant for 10 years and has extensive knowledge when it comes to servicing clients and assisting management and office staff. As the Administrative Assistant at Cordeiro Insurance, Corissa is responsible for handling the day-to-day office administrative duties, interacting with clients, taking payments, and answering general office phone calls and emails. She also ensures the office has the necessary supplies and equipment needed each week. Corissa is a graduate of Bristol Community College where she obtained an Associates Degree of Science in Office Administration with a concentration in Executive Administration. A resident of Swansea, she enjoys spending time with family & friends, reading, and photography.

Debra Viveiros

Job Titles:
  • Account Executive
  • Account Executive With
Debra Viveiros is an Account Executive with Cordeiro Insurance and holds her Property & Casualty Insurance licenses. Debra is the Broker/Owner of Milestone Realty, Inc. with locations in Westport, Taunton, and Somerset. She excels in both real estate and insurance by relying on three fundamentals: communication, accessibility, and reliability. Through placing a strong emphasis on relationships, Debra has consistently surpassed all client expectations. Her enthusiasm and attention to detail, coupled with over 10 years of banking experience, provides her clients the luxury of a smooth transaction. A true entrepreneur, Debra and her husband Keith are also the owners of Society Coffee Bar, which has locations in Taunton and Somerset. She is a resident of Westport and enjoys traveling, good food, and spending time with her pup Chino.

Diana Rebello

Diana comes to Cordeiro Insurance with an extensive career in customer service and over 15 years in the banking industry. She has previously worked for Citizens Bank and Rockland Trust. Her ability to provide excellent customer service as well as her desire to exceed the needs and expectations of clients, make her a valuable member of our commercial lines team. Diana ‘s responsibilities include working with new and existing commercial clients by underwriting, rating, quoting, and communicating coverages and limits. A resident of Fall River, Diana attended Fisher College in Boston, MA. In her leisure time, she enjoys camping, photography, spending time with family and friends and learning the German language.

Diana Rebelo

Diana comes to Cordeiro Insurance with an extensive career in customer service and over 15 years in the banking industry. She has previously worked for Citizens Bank and Rockland Trust…

Mark Cordeiro - CFO

Job Titles:
  • Chief Financial Officer
Mark specializes in and manages the Employee Benefits practice at Anthony F. Cordeiro Insurance Agency, LLC. Mark works directly with employers and Human Resources directors of both small and large companies to help them understand and navigate the changing climate of the health insurance industry. He analyzes renewals and develops and designs strategies to help negotiate pricing, while focusing on meeting our clients' objectives for their organizations. Mark also works with many of our commercial clients in assisting them with their other insurance needs, such as property and casualty insurance. A graduate of Bryant University, Mark is currently in the process of obtaining his Certified Insurance Counselor (CIC) designation. Committed to giving back to our community, Mark serves on the Board of Directors for both the Thomas Chew Memorial Boys & Girls Club and the Fall River Office of Economic Development. He is also a member of the Board of Directors for the Anthony F. Cordeiro Charitable Foundation, Inc. He resides in Rehoboth with his wife and children.

Melanie Cordeiro - CMO, VP

Job Titles:
  • Chief Marketing Officer
  • Vice President
Anthony Cordeiro's eldest daughter, Melanie, serves as Vice President & Chief Marketing Officer for the Anthony F. Cordeiro Insurance Agency, LLC, & Cordeiro Properties, LLC, planning & implementing the companies' marketing campaigns & social media strategies… Anthony Cordeiro's eldest daughter, Melanie, serves as Vice President & Chief Marketing Officer for the Anthony F. Cordeiro Insurance Agency, LLC, and Cordeiro Properties, LLC, planning and implementing the companies' marketing campaigns and diverse social media strategies. She is also the Executive Director of the Anthony F. Cordeiro Charitable Foundation, Inc., focusing on enriching the lives of children and families in the community. Melanie joined the team part-time at Anthony F. Cordeiro Insurance Agency, LLC, as an administrative assistant in 2011. She graduated Cum Laude from Providence College in 2014 with a Bachelor of Science in Business Management. Upon graduation Melanie worked for Prima-CARE, P.C., as a Human Resources Analyst. She again joined the Cordeiro family business in 2016. In 2020, Melanie obtained her Master of Business Administration degree at the University of Massachusetts-Dartmouth Charlton School of Business. In April 2023, she earned her Certificate in Professional Fundraising from Boston University. Additionally, Melanie sits on the President's Council of Southcoast Hospitals Group and the Patient and Family Advisory Council of Southcoast Health. She is also a member of the Rotary Club of Greater Fall River and is a commissioner on the Licensing Board of the City of Fall River. Melanie is a member of the Board of Directors of the Southcoast Insurance Agents Association and a member of the Board of Trustees for Argosy Collegiate Charter School. In her free time, she enjoys golfing, traveling, and spending time with family & friends.

Merrill Cordeiro - VP

Job Titles:
  • Account Executive
  • Vice President
  • Vice President & Account Executive at Anthony F. Cordeiro Insurance Agency
Anthony Cordeiro's youngest daughter, Merrill Cordeiro, is a Vice President & Account Executive at Anthony F. Cordeiro Insurance Agency and specializes in both personal and commercial lines. Merrill is a cum laude graduate of Salve Regina University in Newport, RI. She graduated with a Bachelor of Science degree in Business Management and Marketing with a 3.6 GPA and spent a semester abroad in London. Merrill graduated and earned a Master of Business Administration in 2017. Merrill holds her property and casualty insurance licenses and is in the process of obtaining her life, accident & health license. In the past, Merrill has volunteered her time on the Thomas Chew Boys and Girls Club Gala Committee, Faxon Animal Rescue League Gala Committee, and on the Board of Directors for YEAH! She currently is the Secretary of the Board of Directors for the Anthony F. Cordeiro Charitable Foundation, Inc and is the vice-president of the City Pier Board of Fall River. Merrill is dedicated to serving the clients of Anthony F. Cordeiro Insurance Agency. She works directly with clients to answer questions and meet their diverse insurance needs.

Paul Rebello

Job Titles:
  • Account Executive
  • Account Executive With Anthony F. Cordeiro Insurance Agency
Paul is an Account Executive with Anthony F. Cordeiro Insurance Agency, LLC, managing client accounts in both our Personal and Commercial Lines… Paul is an Account Executive with Anthony F. Cordeiro Insurance Agency, LLC, managing customer accounts in both our Personal and Commercial Lines. Paul believes in building a personal, one-to-one connection with our clients so that he can truly understand their individual insurance needs and get them the best coverage for the best price. He is dedicated to providing responsive customer service, walking clients through every step of the claims process so that it flows smoothly and achieves results. A member of the Anthony F. Cordeiro Insurance Agency, LLC, executive team since 2007, Paul holds licenses in Life, Accident, and Health Insurance, as well as Property and Casualty. A native of Fall River currently residing in Assonet, Paul is committed to serving his community and putting people first. "I grew up here. I care about people. I will go out of my way to get people the proper coverage. I care about their needs."

Robin Paulino

Robin is a focused and driven account manager with 42 years of experience in managing personal and commercial insurance accounts. Robin has earned the CPIA (Certified Professional Insurance Agent) designation. She aims to provide excellent service to our clients by underwriting, rating, quoting, and communicating coverages and limits. Robin has a strong focus on making sure our clients understand their purchases through the selling process to provide them with policy and coverage options to better serve their insurance needs. Robin is a proud Rhode Island native and enjoys cooking, reading, and gardening in her free time.

Steven Leonardo

Job Titles:
  • Account Executive
  • Account Executive With Anthony F. Cordeiro Insurance Agency
  • Member of the Cordeiro Insurance Executive Team
Steve is an Account Executive with Anthony F. Cordeiro Insurance Agency, LLC, managing client accounts in both our Personal and Commercial Lines… Steve is an Account Executive with Anthony F. Cordeiro Insurance Agency, LLC, managing customer accounts in both our Personal and Commercial Lines. Steve believes in assisting individuals and business owners in the process of protecting and preserving their assets. Confirming that their insurance program covers all the needs and necessities for a fair rate. A member of the Cordeiro Insurance Executive Team, Steve comes to us from Viveiros Insurance with 30 years of experience in the insurance industry. He strongly believes,"The influence of the Portuguese culture in the Fall River area is strong. Clients want to be recognized and appreciated." Trust and pride are paramount in relationships and he works to strengthen his relationships with his clients.

William Frier

William serves as an intern at the Cordeiro Group and assists the team with day-to-day operations and marketing activities. Will is a Business Management major at Dean College in Franklin, Massachusetts, and is expected to graduate in May of 2024. He plans to pursue a career in business upon graduation and is excited to learn about insurance, real estate, and marketing. In the past, Will has volunteered his time at his church. Outside of school and work, he enjoys golfing, snowboarding, and going to the gym.