DRS MEDIA STRATEGY

Think strategy The right strategy means knowing exactly what to say, building a narrative context around it, and using the right channels to use to reach the right audience. The communications universe is today more fractionalized than ever, and it's going to get more so. At the same time, your target audience hasn't stopped reading newspapers or watching TV watching TV altogether just because it's also browsing through blogs and Twitter and Facebook. The key is to develop a complete media strategy that still communicates the right positioning while customizing it for every appropriate channel, from the largest TV network to the smallest blog... Messaging: What's your company's descriptor? What's the differentiator? How do you easily communicate the benefits of your products and services to a diverse audience (media, customers, investors, potential employees)? Everything said or written about your company, by you or anyone else, should reflect fundamental messaging. Otherwise, it's an..

Also known as: DRS Media Strategy Inc.