ENZYME - Key Persons
Betsy has over 25 years experience in marketing communications with a unique blend of both creative design and development expertise. She has worked with clients develop corporate and brand identities, as well as market positioning. Her emphasis on building programs around the long-term vision of a company enables her to accurately and consistently reflect and strengthen that message in all visual and written communications. Her broad experience ranges from internal communications, designing annual reports, brochures, advertisements, product packaging, catalogs, logos, billboards and web pages, to more complex projects.
Heather is a seasoned, creative and thoughtful professional with two decades of experience in the field of health care. Her consulting practice includes program analysis and evaluation, development of business affiliations, strategic and operations planning, financial and policy analysis, and negotiation and contract management for a variety of not-for-profit and for-profit organizations. Her primary expertise is in synthesizing qualitative and quantitative information to evaluate the alternatives facing health care organizations, and facilitating the development of group consensus and clear management perspectives on key decisions. She also excels in conducting focussed analyses which yield actionable results and clarify the implications of the choices facing clients.