ETNOMARK - Key Persons
Job Titles:
- Founder and Managing Director of ETNOMARK Consulting
Amalia E. Maulana, Ph.D is the founder and Managing Director of ETNOMARK Consulting. Through her devotion in understanding, building awareness and informing the public about"Ethnography Marketing" in Indonesia, she has gained the acknowledgement as "Indonesia's Most Prominent Marketing-Ethnographer", a pioneer in the industry.
Her devotion is demonstrated through her frequent public speaking engagements, talkshows, in-house trainings for business communities, lectures for academic communities, numerous article writing and book writing. Her book, "Consumer Insights via Ethnography," and "BRANDMATE: Mengubah Just Friends Menjadi Soulmates" and "PERSONAL BRANDING: Membangun Citra Diri yang Cemerlang", have inspired marketing practitioners to build customer centric brands and organizations. As a writer, Amalia is an active columnist for several marketing and business magazines/newspapers.
She obtained her Ph.D from the School of Marketing, University of New South Wales, Australia in 2006, as an AusAID scholar. Her MBA was earned from IPMI/Monash Mt.Eliza Business School in 1995.
Her teaching, research and consulting interests focus on brand management and strategy; in particular issues relating to advertising/communication, consumer behaviour and Internet-related aspects of marketing. She has over 12 years experience as a marketing practitioner in several multinational consumer goods companies, including PT Frisian Flag Indonesia and PT Unilever Indonesia.