FLETCHER KNIGHT - Key Persons


ADAM PERSING

Job Titles:
  • Senior Research Director
Adam is a Senior Research Director with more than a decade of experience applying quantitative solutions across an array of industries. His focus is uncovering brand opportunities with data and leveraging statistical analysis to tap into consumer purchase behaviors. He holds a PhD in statistics from Imperial College London and a BS and MS in mathematics and physics from Georgetown University. Adam has brought data to life at McKinsey, Veeva, and several NYC-based tech startups, in leadership and client advisory roles.

CAROL DAVIES

Carol is an expert in transforming "Aha!" consumer insights into visionary brand-building, positioning and innovation work across beauty, consumer goods…

DAN-XIA BOSSARD

Dan-Xia is a cultural explorer with a passion for global brands and a knack for uncovering core human truths that power business growth. Her facility…

Jennifer Keating

Jennifer Keating is a lover of all things innovation, with over 15 years of experience in developing deeply empathetic consumer insights…

LAURENCE KNIGHT - Founder

Job Titles:
  • Founder
  • Principal
As the principal and founder of Fletcher Knight, Laurence uncovers white space opportunities for the world's leading brands. An avid market scanner, he constantly monitors market, consumer, and technology trends to develop visionary roadmaps for brand growth. With more than twenty years' experience in brand strategy and innovation across a diverse range of industries, including beauty, consumer goods, healthcare, education and retail, he brings a visionary but pragmatic roll-your-sleeves-up creative approach to developing a new growth vision.

LISA BERGNER

Job Titles:
  • the Accounting and HR Manager
Lisa is the Accounting and HR Manager at Fletcher Knight. Lisa began her accounting career as an auditor for Deloitte. She has worked at General Electric, Thomson Reuters and Greenworks Lending. Lisa received her Bachelor of Science in Accounting and her Master of Science in Accounting from The University of Connecticut. She is a Certified Public Accountant.

MICHAEL TERRANOVA

Job Titles:
  • Creative Director at Valentine Creative Group
  • Senior Creative Director
Michael is a Senior Creative Director with more than 20 years' experience ranging from print and package design, digital multimedia presentations to interior architectural work. His portfolio includes major skincare, cosmetics and fragrance companies, financial institutions and agencies. As a Partner and Creative Director at Valentine Creative Group, Michael developed branding and new products for prestige beauty clients' philosophy and Neutrogena among others.

SARAH KNIGHT

Sarah challenges the boundaries of what's possible, whether uncovering consumer insights or facilitating ideation and strategy workshops to …