FISHMAN PR - Key Persons


Brad Fishman

Job Titles:
  • Member of the Leadership Team
  • Co - CEO
As one of the most well-connected individuals in the franchise industry, Brad has spent more than 30 years helping franchise systems develop franchisee lead generation and consumer awareness campaigns that help them achieve their desired growth.

Debra Vilchis - President

Job Titles:
  • Member of the Leadership Team
  • President
With over 20 years' experience in franchise PR/content marketing and a journalism background, Debra oversees direction of the agency's integrated campaigns, leads our leaders and builds operational systems and best practices to keep Fishman PR on top of its game in franchising. She's also our agency's lead crisis communications specialist.

Julianne Stevenson, Sr.

Job Titles:
  • Member of the Leadership Team
  • Vice President, Integrated Services
At Fishman PR, Julianne's primary focus is on meeting clients' objectives by developing and implementing comprehensive PR campaigns aimed at increasing consumer awareness and driving franchise leads.

Kelly McNamara, Sr.

Job Titles:
  • Member of the Leadership Team
  • Vice President, Client Strategies
Kelly is an experienced public relations professional who has worked with dozens of B2B and B2C franchise clients in industries ranging from restaurant to home services to travel, providing overall strategic direction.

Sara Faiwell - COO

Job Titles:
  • Chief Operating Officer
  • Member of the Leadership Team
Sara is an experienced public relations professional who has worked with dozens of franchise clients in the restaurant, home service, pet and entertainment sectors to secure positive media exposure on a local and national level.

Sherri Fishman

Job Titles:
  • Member of the Leadership Team
  • Co - CEO
Sherri is a seasoned PR executive and agency owner who has devoted her life's work to providing custom franchise PR services. Since co-founding the agency in 1991, Sherri had led a talented staff to grow Fishman PR into the nation's top franchise lead generation PR agency.

Zack Fishman

Job Titles:
  • Chief Growth Officer
  • Member of the Leadership Team
Since joining Fishman PR in 2019, Zack has been the face of Fishman PR's business development efforts by leading the sales process, speaking at industry conferences and co-hosting his podcast, Modrn Business. Additionally, Zack is key contact for vendor relationships through Franchise Supplier Network, a supplier consultancy he is a partner in.