FRIDAY REALTY - Key Persons


Ben Phillips

Had the pleasure of working with Dale in April of 2021 on a house in Pleasure Point, Santa Cruz. The market at the time was 100% a sellers market, highly competitive being in Pleasure Point close to the beach, and my wife and I were able to purchase the SECOND home we put an offer on at the time through Dale's expert guidance. For reference our next door neighbors looked at close to 11. I would highly recommend Dale to anyone looking to purchase a home in the Santa Cruz area. Not only does he have a wealth of knowledge regarding real estate transactions and home construction in general, Dale and his wife have welcomed us to the community with open arms and I consider him more than anything a friend at this point. Last thing I would like to mention is that we completely did redid our house, and Dale had referred us to Santa Cruz Green builders which have been a dream to work with (nobody ever says that about their contractor).

Brenda Friday

Brenda likes to joke that Dale wanted to marry her when he saw she owned her own tool belt. After graduating from Cal Poly San Luis Obispo, Brenda began her career in sales technology with the majority of her time spent at Dun & Bradstreet working with clients such as Sales Force, Cisco, Adobe and Intuit. Brenda did so well, there's a photograph of her and the president of the United States on the wall. Clients love the professionalism, sales and negotiating experience Brenda brings to the process. Just so you know, Brenda's nickname is "Sunshine" and you'll see when you meet her that it couldn't be more true. Dale Friday and Sean Poudrier are great! They are super kind and honest guys who really know the local areas of Santa Cruz and the Real Estate market. They will be happy to help you. It's worth giving them a call.

Dale Friday

Job Titles:
  • Voted Best Real Estate Agent in Santa Cruz
With more than 12 years in the real estate business, Dale Friday is your best advocate and maybe even your new best friend. Drawing from an extensive background as a general contractor, commercial project manager, green builder and spec home builder, Dale knows homes inside and out. In addition to being a top real estate agent in Santa Cruz, he is also a residential and commercial landlord, as well as an Airbnb super host. He holds a degree from Cal Poly San Luis Obispo's School of Architecture and Environmental Design. Educated, ethical, and well-connected, Dale has an extensive network of lenders, architects, contractors, interior designers, and land use planners to curate your real estate team. Dale lives in Pleasure Point with Brenda, his wife of more than 30 years, and their Cairn terrier, Bronson. In his spare time, Dale likes flying his red and white Cessna, and surfing his custom Ashley Lloyd longboard at Pleasure Point.