GENERIC SEN'S

…is a multi-sensory fashion/photo/video project developed by award winning Danish Fashion Designer/Video Artist JENS LAUGESEN in collaboration with Belgian Video/Photographer Jean François Carly revisiting a long-standing partnership going back to the launch of Laugesen's brand in the early 00s... The collaboration project references the iconic ‘straight up' photography style developed by i-D magazine in the 70s. The photo style was used by Jens... Laugesen and his close collaborator Alastair McKimm when creating line-ups and documenting all design and styling facets of the collection development process.