GREEN ENTERPRISE

Green enterprise is widely recognised as an important future business sector and people with a green ethos are well placed to spot new opportunities. However it is still not easy. Green entrepreneurs need the creativity to spot the emerging opportunities, the business skills to cope with a rapidly changing business climate, and the ability to hold fast to their vision and values in the face of scepticism and negativity from those that do not yet see the point... In our meetings, we also explore a variety of business models. Some green enterprises are Venture Capital backed startups, aiming to make their founders and investors rich. Others shun the VCs, but aim simply to provide a good livelihood for their staff while growing organically. Others are social enterprises, tackling the challenge of creating both social benefit and profit. And some are exploring alternatives to the conventional economic system, aiming simply to live well on less money.

Also known as: Green