ITBUSINESSWRITER.COM

[2]The umbrella term of 1) Finding clients; Lead generation; 2) Getting clients: Lead conversion; 3) Keeping clients: Retention; 4) Growing clients: Expansion. Basically, business development is the planned, systematic, measurable and repeatable creation of long-term value for an organisation by virtue of creating distinctive value for its clients. Continue where you've left off..... Tom 'Bald Dog' Varjan provides marketing and copywriting services for boutique information technology service firms in the B2B arena to help them to acquire better clients with better projects at higher prices.