J. WALCHER COMMUNICATIONS - Key Persons
Job Titles:
- Consultant
- Digital Marketing Consultant
- Digital Marketing Consultant for J. Walcher Communications
Arianna Georgi is a digital marketing consultant for J. Walcher Communications at which she helps implement online campaigns and guide clients' search engine optimization (SEO) efforts.
In 2005, Arianna started her career in digital marketing, working on customer retention solutions and pay-per-click (PPC) strategy in the automotive space. She went on to become a founding partner at a San Diego start-up specializing in creating websites and marketing strategies. Her team specialized in SEO, paid search, social media strategy, affiliate marketing, e-commerce solutions and content creation. The company eventually transitioned to become the in-house team for local hospitality and investment group Enlightened Hospitality Group (EHGRP), for which she served as director of marketing.
After becoming a mother in 2015, Arianna became a consultant, working with clients to help them optimize their digital strategies. She has worked with a diverse range of companies at the local, and national level, in fields including software, consumer product goods, real estate, hospitality, museums and technical equipment sales.
Arianna graduated magna cum laude from New York University with a degree in English literature and minor in creative writing. She is Google Ads Search and Display certified.
Job Titles:
- Creative Director
- Designer
- Creative and Art Director
Doug Moore is a creative and art director with more than 20 years of experience in a wide array of industries.
He was previously associate creative director at MeadsDurket (www.meadsdurket.com), one of San Diego's largest full service advertising agencies. Prior to that, he was a senior art director for Campbell Mithun/McCann-Erikson. He also successfully ran his own marketing and design group for more than a decade.
With expertise in developing strategic marketing directions and conceptualizing creative solutions for a variety of clients in industries ranging from hospitality to high tech, his responsibilities have included managing branding and marketing programs - with a keen focus on design, art direction and production in a full spectrum of mediums, from television to print to online. He has also been instrumental in cultivating and maintaining strong client and vendor relationships, while successfully developing and presenting comprehensive branding campaigns and strategies.
Job Titles:
- President
- Agency President
- Communications
Jean Walcher has more than 25 years of experience in the communications and marketing field. Her experience encompasses time on both the agency and client side with large and small public relations agencies in San Diego and New York City. She spent seven years working in Los Angeles in TV and film production/development.
Prior to launching J. Walcher Communications in 2001, Jean was vice president of marketing and public relations for the American Council on Exercise (ACE). ACE is a national nonprofit organization that functions as an association, builds credibility for the fitness industry, and educates the public about health and fitness topics.
Jean has worked at PR and full-service agencies in San Diego and New York, including three years at Ruder, Finn & Rotman, one of the country's oldest PR firms. There, she oversaw the firm's subcontracts with its "Field Network" - a group of independent PR agencies across the country. Later, she worked at a boutique agency specializing in sports and entertainment accounts before moving to L.A. to begin her film and TV work, which included production on national TV commercials and feature films.
Jean has won awards from PRSA for her work on behalf of ACE, the U.S. Parachute Association, Studio Diner and more. She has served as a presenter for a PRSA seminar on special events and is a member, and former board member, of PRSA's Counselors Academy, a section for senior-level public relations counselors.
She is currently a board member of Citizens Coordinate for Century 3 (C-3), one of San Diego's primary advocates for urban planning, environmental quality and social progress, and the San Diego County Bar Foundation, an organization that helps provide legal assistance to individuals in challenging circumstances.
J. Walcher Communications is dedicated, passionate and enthusiastic about our clients' businesses. We use our collective experience, connections and drive every day to gain exposure and opportunities for our clients - digging deeper, going further, being creative and staying ahead of the game.
Job Titles:
- Principal Public Relations Counsel
Communications veteran, Laura Walcher, has enjoyed a long, successful career as an industry leader whose work has helped define public relations in San Diego.
Recognized today as one of San Diego's most respected public relations professionals, Laura started with her own, one-woman agency in 1974, at a time when San Diego could claim only a handful of PR firms. Her dedicated service to longtime clients such as Bazaar del Mundo (still current); Old Town's Fiesta Cinco de Mayo; the architectural firm of Homer Delawie; FAIA; the law firm of Luce, Forward, Hamilton & Scripps; Vista Hill; several radio stations and the Chicago Bros. enterprises brought continued success to her agency, which grew to employ 10 full-time staffers.
In 1989, Laura merged with The Capener Company, forming one of San Diego's largest and most diversified public relations and advertising agencies. The agency's impressive growth attracted advertising giants Len and Jim Matthews, who acquired a significant interest in the company in 1992, renaming the agency Capener, Matthews & Walcher. Laura retired as partner and principal in 1997.
Laura's present consultancy roles include editor, strategist and media trainer.
Throughout her public relations career, Laura has also been a prolific freelance writer. Her business features, humor columns, and op-eds, original and ghosted, appear in publications that include San Diego Home/Garden, San Diego Daily Transcript, San Diego Business Journal, the Presidio Sentinel, U-T San Diego, and others. Her business articles reveal some of the philosophies on which she has built her career: results-oriented planning, managed business growth and carefully maintained agency-client relationships. Other guiding principles include an unswerving dedication to quality and integrity, and to nurturing her employees - many of whom have made significant contributions of their own in the public relations field.
Laura has also demonstrated a strong commitment to the community, through pro-bono services to nonprofits including the San Diego Council on Literacy, for which she served as chair of their annual "Eat. Drink. Read. A Culinary Event for Literacy," for the past three years; the National Conflict Resolution Center (NCRC), where she Chaired their Peacemaker Awards for seven years; the San Diego Press Club, as a long-time board member, and earlier, the Burn Institute, the Anti-Defamation League of B'nai Brith and the Greater San Diego Chamber of Commerce.
Among the many awards and accolades she has received, Laura was presented with the 2012 Eva Irving Community Service Award and the 2002 Otto Bos Lifetime Achievement Award by the PRSA, San Diego/Imperial Counties Chapter, the 2002 Andy Mace Award for Outstanding Contributions in Public Relations by the San Diego Press Club, and numerous writing awards from the Society for Professional Journalists and the S.D. Press Club.
With significant experience in crisis communications, Laura has deftly and expertly managed media in the course of numerous crises among her clientele. The strategies to ensure fair and accurate reporting, client protection and advocacy during crises require intense and well-crafted written and oral statements, minute-to-minute monitoring of situations, and established access to and trust among both media and clients.
Laura has written and spoken about crisis communications to the public relations industry in San Diego, and has developed a step-by-step process which can guide any enterprise through the steps to a controlled, rather than a critical, situation.
Maya worked as an account executive for J. Walcher Communications from 2007 to 2009. She is now working for the agency as a consultant helping with clients in the Denver area.
Maya has a background in journalism, public relations and nonprofit fundraising. She received a bachelor's degree in journalism and communications from the University of Colorado at Boulder. After graduating she spent time in Australia, New York and California, before deciding to move back to her native Colorado.
She has worked for media outlets including the Associated Press, and for marketing and public relations agencies and nonprofit organizations. Maya enjoys spending time with her husband and three young boys and practicing yoga as often as she can.
Job Titles:
- Account Executive
- Account Executive at J. Walcher Communications
Molly Pincherli is an account executive at J. Walcher Communications, where she successfully aids nonprofit, legal, real estate clients in media and government relations, community engagement and creative content creation.
Prior to joining the JWC team, Molly was a journalist with extensive experience in writing for television and the web. As an associate producer for NurseTV, a nationally syndicated television show about nursing, Molly worked closely with hospitals to identify compelling medical stories. Prior to that role, she was a news producer at number one-rated KFMB in San Diego and KION in the Salinas-Monterey area. She also served as Managing Editor at SavvyMiss.com, helping to launch the website for women ages 18 to 30.
While raising her two young children, she spent four years as a certified pre- and post-natal fitness instructor for FIT4MOM helping to grow her location into one of the largest client communities in San Diego.
Molly graduated cum laude from Emerson College with a bachelor's degree in Broadcast Journalism and a minor in Magazine Publishing. Additionally, she holds a certification in Digital Marketing from the University of California, San Diego.
Job Titles:
- Senior Account Executive
- Member of the San Diego Press Club
- Senior Account Executive at J. Walcher Communications
Olivia Stafford is a senior account executive at J. Walcher Communications, where she brings fresh perspective, innovative ideas and story-focused thinking in her daily work with JWC's clients. Her desire to share a company's story has guided her to be successful in media relations, community engagement and producing creative content for clients in various industries including nonprofit and advocacy, beer, culinary, arts and culture, film, professional associations and government relations.
Prior to joining the JWC team, Olivia worked for Focuscom Inc., a San Diego public relations and public affairs firm, where she started as a college intern. While there, she headed up projects varying from community outreach projects, to media relations and public awareness campaigns.
In her commitment to always sharpen her industry skills, Olivia is a member of the San Diego Press Club. She has also been a member of the Public Relations Society of America (PRSA) San Diego/Imperial Counties chapter and served on its New Professionals Committee. She was awarded the 2017 New PR Professional of the Year Award by PRSA at the Edward L. Bernays Mark of Excellence Awards.
Olivia graduated from Point Loma Nazarene University in 2015 with a degree in Spanish and minors in both Writing and Public Relations. Additionally, for a semester abroad in 2013, she attended the Universidad de Sevilla in Spain, where she studied Spanish art, history and literature.
Prior to JWC, Sandy worked for several of San Diego's top public relations and marketing communications firms, as well as with clients throughout the nation, on a full-time and consultant basis. Her areas of expertise include PR/marketing strategy, writing/editing, media relationship building, community partnerships, crisis communications and media training. She has also served as a freelance writer, columnist and contributor for various media outlets.
In 2023, Sandy was named the "Deborah Baker PR Pro of the Year" for the Public Relations Society of America, San Diego/Imperial Counties Chapter (PRSA-SDIC), and to San Diego Business Journal's 2023 Asian Pacific Islander Leaders of Influence list. Other awards include SD METRO's "Top Marketing Executives" in 2022 and "40 under 40" list in 2017; San Diego X (now the One Club San Diego) Brand Diego Awards' "2015 Young Achiever"; and AOL's Patch.com "30 Under 30" Leader in San Diego County, as recognized by the California State Senate.
Sandy is a member of the national PRSA's Counselors Academy for senior public relations practitioners. For the local PRSA chapter, Sandy has been the secretary on the board of directors and Edward L. Bernays Mark of Excellence Awards co-chair of awards for, programming co-chair for the 2014 PRSA Western District Conference and on the 60th Anniversary Hall of Fame committee. She previously served on the board of directors for the San Diego Repertory Theatre and volunteered on the San Diego County Bar Foundation's communications and grants committees for five years to provide underprivileged communities with legal services and support. Sandy was a member of the planning committee for the Women's Symposium, hosted by Academy of Our Lady Peace, for three years, for which she was named "Volunteer of the Year" in 2021.
As well, she has been a highlighted speaker on PR, marketing, social media, networking and diversity for California State Parks, San Diego State University, Vista Chamber of Commerce, U.S. Superyacht Association's Superyacht Summit San Diego, the Moms in Business Unite Conference and more.
Sandy graduated with a bachelor's degree in communication and a minor in literature/writing from the University of California, San Diego.
With more than 20 years of media and public relations experience, Sydnie Moore currently handles public relations for entities such as the law firm of Casey Gerry, The Grand Del Mar resort and Trigild Corp., a real estate management firm. Throughout her career, Sydnie has publicized and developed special events and promotions for a full range of local, regional and national accounts in the restaurant, hospitality, entertainment, real estate and legal industries.
For more than ten years, she was the public relations and marketing representative for the San Diego Museum of Man. She is also a freelance writer, and has contributed to the San Diego Daily Transcript, SD Home Magazine and the San Diego Union-Tribune.
She has worked as an account supervisor for several leading San Diego public relations and advertising firms, including Capener, Matthews & Walcher (now Matthews-Evans-Albertazzi).
With special expertise in media and community relations, Sydnie's client experience includes the Riviera Resort & Spa; Montage Hotel & Resort in Laguna Beach; U.S. Grant Hotel; the Hotel del Coronado; Pacific Cornerstone Architects; Chipotle Mexican Grill; Top O' the Cove; Cilantros; Epazote; Sapphire Laguna Napa Valley Grille and Chive restaurant; the Reuben H. Fleet Space Theater and Science Center; Loews Coronado Bay Resort; the American Council on Exercise and Ringling Brothers and Barnum & Bailey Circus.
Sydnie previously was a reporter, covering politics, lifestyle and business for The Light Newspapers. She earned a Bachelor of Arts degree in telecommunications and film from San Diego State University.