KELLY DUFFORT

Kelly Duffort is a web strategist who advises clients on the production of their websites, blogs, Facebook Pages and Twitter accounts... As a member of brand marketing team for a rare disease product, strategically integrate brand messaging into digital marketing campaigns. Manage collective efforts of agencies (creative, media, website development, SEO/SEM) to build campaigns designed to increase brand awareness among HCPs and patients. Partner with agencies in development and presentation of monthly reviews of key performance indicators (KPIs) to assess impact on business goals. Assist with development of patient and HCP video segments for distribution on multiple channels. Manage patient CRM program, including launch of email, direct mail and SMS components. Champion medical/legal/regulatory review of digital assets...  Media - Facilitated production of content for HCP custom media platforms (e.g., Doximity, Epocrates, DG Connect and NuMedis). Managed production of HCP and DTC..

Primary location: Philadelphia United States