DEVELOPED

Launched a next-generation imaging platform, sales pipeline has increase by over 25%. Successfully launched next-generation imaging platform. Handled FDA 510(K) and CE approval messaging. Managed existing customer communications on concerns and satisfaction. Developed strategic marketing plans and communications strategy around the launch of the platform. Created marketing collateral, sales training materials, tradeshow media, and technical and education support materials for the launch. Conducted a pricing strategy to position the platform more effectively against competition. Revised the platform's service strategy to more effectively support the platform, increase service margins, and improve customer satisfaction. Executed global training sessions for sales, education, surgical support, and internal staff, designed to effectively support and sell the new platform. Improved internal marketing of the platform to encourage greater enthusiasm and awareness behind the product line. The..

Primary location: Boulder United States