LFDEZIGNS.COM

Yes, you read that right. I am a squirrel designer. What do I mean by that? I mean that I notice all the details about the environment around me, such as a cracked leaf, the rust forming around the edges of a stop sign, or the texture of someone's clothing. Then, I take those elements and "squirrel" them away until there is a need to use them. I believe that it's important to find visual interest in your surroundings-no matter where you are-because it can lead to great creative work... These gems I have collected often inform my designs, but only if they work. Design isn't just about making things pretty; it needs to be functional and simple. Before I design anything, I have to understand the purpose behind it. Then, I filter out what's not necessary and get right down to what the client is trying to communicate.