LYNX HISPANIC MARKETING - Key Persons
Job Titles:
- Sales Representative
- Sales Specialist
- Strategic Account Manager
Billy has been a sales specialist in direct to retail channels for 15+ years selling consumer packaged goods products into independent c-stores, chains, big box convenience, and grocery retailers. His expertise in the sales process and post-sale product positioning opportunities in these environments has helped many of our clients gain maximum visibility and sales growth by implementing strategic marketing campaigns for both new to market and emerging CPG products.
Job Titles:
- Public Relations & Western Marketing Manager
Job Titles:
- Director of Cultural Transliteration
Job Titles:
- Eastern Marketing Manager
Job Titles:
- Government / Community Public Relations
Job Titles:
- Senior Vice President, Client Services
Job Titles:
- Production & Midwest Marketing Manager
Job Titles:
- Creative Director & Lifestyles Expert
Rena's 10 years of top salesmanship has helped companies such as Aramis, Calvin Klein, Nabisco Cookies and Crackers and Minolta Business Systems earn millions of dollars. She also has extensive experience in radio (sales, copywriting and voice work) and public relations. As part of the Lynx team, she has been acting as our Creative Director and Lifestyles Expert for the past 19 years. Rena has a BFA in Philosophy from Loyola Marymount University.
Job Titles:
- Vice President, Media Development & Analysis
Stephen has been a Marketing Consultant for 19 years. Prior to working with Lynx, he had 15 years of consumer packaged goods and restaurant marketing experience. He was Senior Product Manager at Coca-Cola Foods and a Marketing Director at KFC. Stephen has been involved in a number of projects for Frito-Lay, including the national launch of Baked Lay's, Star Wars, Cheetos and Kids Marketing.
Steve started Lynx Hispanic Marketing in 1993, after working in the CPG industry with Coca-Cola, Kraft Foods, and Minute Maid. He has over 30 years experience in Hispanic marketing, and agency management. He has his Master of Science in Demography from the University of Wisconsin-Madison.
Job Titles:
- National Sales & Event Manager