MALACHITE MEDIA - Key Persons
Scott McCoy is currently the President and Founder of Malachite Media an independent advertising sales representation company in 2017 celebrating its 15th successfull year. for the past 15 years Malachite media has represented multiple start up and early stage place based video and national television networks.
Mr. McCoy co-founded DigiMeld.com in 2008 and as President provided SAAS sales and sales management for a video streaming peer based Internet delivery platform.
Prior to Malachite Media, Mr. McCoy was the Senior Vice President, Sales for Adoutlet.com. Adoutlet.com was a pioneer company that built the most successful Internet based online marketplace for the buying and selling of advertising time and space for all media types.
Prior to joining Adoutlet.com, he headed advertising sales at The Military Channel, a start up cable television network featuring military themed movies, documentaries and news, and The Prevue Channel, the dominant TV listings guide on cable television.
The majority of Mr. McCoy's career included over twelve years with Turner Broadcasting with responsibilities including 9 ½ years as Vice President, Western Region Manager and three years as Vice President, Sales Manager for CNN, Headline News, CNN Airport Network and CNN Broadcast Networks in New York City.
Mr. McCoy's first sales position included 2 years as an account executive for MTV, Music Television during its start up phase.
The first five years of his advertising career was in media planning where he reached the Associate Media Director level at Foote, Cone & Belding. With planning and buying responsibilities for major national clients, Mr. McCoy gained a grassroots understanding of the media planning and buying process for all media, including broadcast and cable network and local television, national and local radio, magazines, newspapers, and outdoor.