MARCHING ANT

The Project: Our approach was three-fold. First, we created a new brand aesthetic from the ground up, including typography, logo, and design system. Second, we migrated the most topical and relevant content from the parent brand, in order to maintain organic search rankings, as well as establish the brand's position as a thought leader. Third, through a series of bespoke email campaigns, we reached targeted influencers in the space, thus magnifying the impact of our marketing through the power of earned media... The Results: Marching Ant delivered a set of logos, iconography and brand marks that encapsulate Kata's distinctive mix of form and fashion, conveying a brand consumers can rely on for eyewear that's at once luxurious and highly functional... We're a forward-thinking, full-service brand identity and product design firm specializing in physical, spatial and digital design. From research to design and development, we'll work as your trusted partner through every step of your..

Primary location: New York United States