MCMONITORING

MCMonitoring has been offering independent media monitoring services for news and advertising in Albania for over 9 years. The customized MCC's Media Monitoring system, based on "MediaWatch" and "PressProduction", assures accuracy and comprehensive coverage of Albania and Kosovo media in : 12 broadcast (televizion and radio) and 35 newspapers and magazines. Furthermore, it enables the tracking of OOH advertising, and informs media research and consultancy services for our clients, primarily international companies and organizations in Albania, but increasingly local businesses and institutions, too. The first company to offer full service media monitoring in Albania, MCM maintains a leadership position sustained by a continuous effort to adopt industry's international best practices and technology offerings, and thus provide continually improved and expanded quality monitoring reports to respond to quickly evolving demand in the market.