MEL SOKOTCH

Mel Sokotch is a 30-year veteran of 3 major agencies: Ted Bates, Grey Advertising, and Foote Cone & Belding. He's led many national accounts, including: Campbell Soup, Colgate-Palmolive, Eli Lilly, Kraft, M&M/Mars, Merck, Nabisco, and Pfizer. He's written numerous articles about advertising and spoken at many industry functions. This is the second edition of his first book on the subject.