MLISAROMANO.COM

Every good marketer knows that the customer always has the final word. Despite the best engineering and the greatest marketing, a product will not succeed if it doesn't meet the customer's needs. I started my career in sales and saw first-hand customer reactions to product launches and marketing materials. I learned early on that to save yourself a lot of heartache and a lot of money, you need to talk to the customer first. Recent customer debacles have shown what happens when you don't. Everything I do starts with the customer..... I've had experience marketing for large corporations such as Apple, Netscape, Palm, and Knight Ridder, as well as numerous start-ups such as McAfee.com, PayPal, ZoneLabs, e*Trade, Six Apart and many more. When you're looking for someone who can get things done and move your organization forward, contact me... Lisa Romano is a Silicon Valley marketing executive experienced in developing lead generation programs,marketing strategy, branding positioning and..