N2 COLLECTIVE

The event allowed me to create a 6500 child logo reveal. Children from local schools arrived on a constantly moving fleet of 44 buses; each had an allocated seat and a particular coloured sweatshirt; at the appropriate moment, the children took their coats off, revealing a perfect MKDons logo covering one side of the stadium. Working with Micheal Birch, a well-known theatre director, we created a huge on-pitch, a choreographed story of the town, scripted with a custom music score, and Dame Cleo Laine sang the national anthem... Sponsorship activation at the Bright Big Screen open-air film festival the brief was to achieve engagement with the audience. We created a character out of the IBIS TV advert, Chimie (The Chiwawa); after making a Facebook fan page and gaining a following, where you could follow the adventures of Chimie, we produced some short films which instructed you how to take a selfie and win and were used before and after each film. (Video)

Also known as: n2 Collective Ltd