Promotional products hold their own against major advertising media in an across-the-board comparison study...
A 2009 two-part study designed by PPAI and fielded through independent research company MarketTools, Inc. evaluated a cross-section of the American consumer population regarding these top advertising mediums. (The first part of the study was reported in the January 2010 issue of PPB...
• Over fifty percent (56 percent) recalled both company/brand and the product/service/message advertised within the second commercial.