PURE LOCATIONS - Key Persons


Bianca Bloomfield

Job Titles:
  • National Team Leader
With impeccable attention to detail and organisation skills we can only marvel at, Bianca is the perfect addition to our Client Services team. With a love for all things interior design and a passion for fashion, Bianca has an eye for sourcing locations that are sure to elevate any creative production. Her previous experience as both a model and an Operations Manager proves incredibly valuable in communicating with clients, allowing her to provide a phenomenal customer service experience. Bianca is impressively ranked third in Australia for the 500m indoor rowing, so you will often find her training at the gym, studying and spending quality time with her sons.

Carly Dirie

Job Titles:
  • Project Manager

Georgie Derham

Job Titles:
  • Account Executive
Georgie joined Pure Locations in early 2023 and is loving her new role in such a fast paced agency. Georgie is originally from Melbourne and decided to move to the Sunshine Coast post covid. Georgie was working as an event manager when her friend spotted a job ad for a position in the Client Services team at Pure Locations and it sounded like the job ad had been written for her. Georgie is loving working with such exciting brands on their campaigns and the exciting buzz of the Pure Locations office. Georgie is loving life on the Sunshine Coast and living by the beach. She enjoys keeping fit at the gym, pilates and beach walks.

HI LO

"Very helpful in sourcing locations for production, with a great selection of houses and attentive team! Highly recommend."

Jane Pryce

Job Titles:
  • Senior Account Manager / Head of Training
  • Senior Account Manager Key Accounts and Events / Head of Training
Patience and perseverance are Jane's middle names, she's a marathon runner that won't stop exercising exceptional customer service. She goes above and beyond for both her clients and homeowners, and she has never met a problem she hasn't been able to solve. She loves seeing what her clients create and finds it so rewarding when she goes shopping or sits down to watch TV and sees one of our fabulous locations in a campaign. When she's out of the office, Jane loves spending time with her husband and two teenagers, getting outdoors, running, and relaxing with a good book.

Joanna Winn

Job Titles:
  • Account Executive
Joanna recently emigrated from the UK and found her way to the beautiful Sunshine Coast. Within a few weeks of her arrival she was offered a position as an Account Executive here at Pure Locations. In the UK, Joanna worked as a wedding planner at Kew Gardens in London. This provided Joanna with great experience in a fast pace environment which is definitely needed at Pure Locations. Joanna is loving life here in Australia and enjoys exploring the Sunshine Coast at weekends. Pure Locations has provided her with a great support network and some great freinds to help her settle in to life in Australia.

Laura Wilkinson

Job Titles:
  • Operations and Finance Manager
Always looking for opportunities to further enhance the Pure Locations experience, Laura has keen instincts for optimising efficiency and finding creative solutions. In her previous role with us as an account manager she was a location specialist known for creating strong relationships and delivering customer service that inspired repeat business from clients.

Leah Porter

Job Titles:
  • Senior Account Manager
  • Member of Our Client Services Team
Bringing incredible customer service and a wealth of industry experience, Leah is a valued member of our Client Services Team. Having worked as a Brand Manager for some of the leading consumer goods brands in the personal care and beauty market, both our team and clients are grateful for her professional insight and knowledge. Combining a love of architecture with her ability to relate on a deep level with her clients, Leah delivers exactly what her clients are looking for every time. Having recently moved from Sydney to the Sunshine Coast, Leah spends her free time exploring the local beaches and parks with her family and enjoying the warmer climate.

Maddy Farmer

Job Titles:
  • Office Administrator & Portfolio Assistant
Maddy has known our CEO Michelle McCormac since she was 16 and has always been fascinated by the business. When it was time for a change from the beauty industry, Michelle mentioned a job opening at Pure Locations and Maddy jumped at the idea. Maddy thoroughly enjoys planning and organising our team events and keeping the office stocked up with essentials. She loves nurturing our homeowners and is always captivated by the stunning locations we onboard.

Mckenna Stoddart

Job Titles:
  • Portfolio Manager ( Communications and Content )
  • Portfolio Manager ( Content and Communications )
Before deciding to call the Sunshine Coast home, Mckenna has lived in many countries around the world including France, Morocco and Italy. Having grown up in sunny California, the Sunshine Coast was an obvious choice of place to settle down. With a love for aesthetics, interior design and visual arts, Pure Locations was the perfect fit. Her incredible communication, organisation and people skills have made her a valuable addition to our team. Mckenna truly is an all-rounder and is even a published co-author of the book "Girl Tough: Identity".

Michelle McCormac - CEO, Founder

Job Titles:
  • CEO
  • Director
  • Founder
Michelle's career in the industry began in the late nineties when, driven by an innovative idea, she left her dream job at Marie Claire UK to launch a location agency that harnessed emerging technology and was tailored to the needs of the creative industry. Over two decades later Michelle's passion, knowledge and experience have built Pure Locations into Australia's foremost location agency. Her ongoing commitment to innovation and first-rate customer service remain key to Michelle's business ethos - leading her team to achieve excellence by emphasising continual learning, adaptability, and strong relationship building. When she's not in the office, you can find her spending time with her husband and two sons, walking her dogs on the beach and catching up with friends.

Natalie Sidoti

Job Titles:
  • Location Manager, Sydney

Nicole Henderson

Job Titles:
  • Account Manager
Manager, Nicole. A degree in Tourism Management and working in a Travel Agency led Nicole to travelling the world as a Travel Business Development Manager. With a creative spark and incredible communication skills, she is an asset to the Client Services Team. Nicole loves that no two days in the Pure Locations office are the same, and enjoys working with a variety of amazing brands.

Sarah Robinson

Job Titles:
  • Marketing Executive
Having previously worked as a Content Creator for an automotive brand and as a Marketing Assistant in a digital agency, Sarah's background has provided her with valuable experience in producing exciting digital marketing content. Her love for all things architecture, fashion, design and media creates the perfect combination for her role at Pure Locations.

Tina Whitbread

Job Titles:
  • Senior Account Manager
Cool, calm, and collected hasn't met Tina! She's an unflappable superstar with an eye for detail, which is why she's a talent when it comes to event bookings. Tina loves the whirlwind pace of the industry and the excitement of never knowing what new and creative productions she'll be a part of next. From photo shoots to big events, Tina strives to create a phenomenal experience for all. Her experience and location expertise helps her clients bring their vision to life.

Valeria Valera

Job Titles:
  • Location Photographer, Sydney