SEBASTIAN PUHZE

Groupe bel's "La Vache qui rit" processed cheese brand was losing market share to less pricy competitors. With "The Adventures of La Vache qui rit", Leo Burnett Digital under Sebastian's creative stewardship created an online game for children that attracted over 3 million visitors in the first 4 weeks alone. Averaging 15 minutes of interaction each, it provided ample opportunity to strengthen the brand and improve its metrics while laying a foundation for fun online that lasted for more than 4 years.