RED JERSEY

Red Jersey is a consultancy specialising in ‘Integrated Marketing' - primarily operating in the FMCG market, but with an experience base and guiding principles that are equally relevant for, and applicable to, most other markets... Category and Shopper Marketing expertise in the FMCG, Fast Moving Consumer Goods sector. Janet Kirkbride has had extensive Category Management experience since the early 1990's, FMCG Category Management Consultant Expert and Insight Analysis, After graduating with a BSc degree majoring in Pure Mathematics and Economics from the University of Natal - Durban, Janet worked for many companies such as Unilever, The Spar Group, Glendinning Management Consultants, Ceres Fruit Juices etc...bringing a diverse mix of manufacturing and retail experience and expertise in strategic marketing and sales management. She led the consultancy's work in Integrated Growth Strategies, Strategic Category Marketing, and Shopper Marketing and is recognised as being one of the..