RAULFDEZ.TRIPOD.COM

In the year 2011 I started up the ecommerce company Nammu in the fashion jewelry field. It is a very competitive market with well-established firms and with pure players as Amazon. I developed an ecommerce website based on Magento and an strong content strategy. I formed an international team on digital marketing. We do SEO, Adwords, Facebook Ads, Social Networks, influencers, brand storytelling and especially content marketing campaigns. This way we have created one of the biggest communities online in the field of jewelry, and also a new Jewelry Brand with international projection. We have developed analytic models, CRM systems, user experience and customer journey models, business intelligence and artificial intelligence initiatives. We have learn a lot in the field of Digital Marketing, and on how to develop the brand identity in the digital field. 06/2011 - present