SFMOSS BRAND STRATEGY - Key Persons
Kennon Jaeger brings over twenty years' experience with Fortune 500 companies to her work as a brand and strategic planning consultant. Her own consultancy, One Up Marketing, is a specialized consulting firm that is accomplished at understanding vital customer insights and using these insights to drive for results through a thoughtful process. She has partnered with countless business leaders to create the linkage between customer insights, strategic brand clarity, and profitable business growth.
She is a former Consumer Marketing Executive at Kimberly-Clark, Pillsbury, and General Mills, with extensive experience as an organizational leader and agent of change. In her last corporate role, she was VP of Consumer and Customer Marketing at General Mills. A talented relationship builder and creative strategist, adept at working among cross-functional disciplines in challenging environments, Kennon has the ability to frame up the strategic needs and align organizations to attack business challenges.
Kennon earned her Business degree at the University of Wisconsin. A former high school and college athlete, she remains active in many sports (golf, fitness, skiing, windsurfing) and volunteers with many city, state, and youth activities. She is married with four children and lives in Minneapolis, Minnesota.