SEQUENT PARTNERS

Sequent Partners was formed in 2003 as a specialized brand and media metrics consultancy. Our focus began in branding, but quickly evolved to helping marketers, research companies, and the media to navigate the changing media landscape, ultimately to build brand value... Everything. Media has been undergoing an extraordinary transition over the past decade. The foreseeable future promises more of the same with online social networking, viral marketing, and new digital devices changing the game completely. That's why Sequent Partners is committed to helping clients understand evolving media choices, consumer behavior, and measurement tools... From our earliest days, it was clear that the media world was to be one of the most promising arenas in which to apply our core principles: helping clients build their Customer value…brand value…shareholder value®. We believe these three components can, and should, be linked in financial terms, and that the consumer should be at the center of..

Primary location: New York United States