SV MARKETEER

Originally a techy in the computer field, Athol moved into sales and marketing just a few years after arriving in San Francisco. Since then he has held almost every job in marketing, from Product Manager to V. P. Sales and Marketing... In 2001 he left the employed world to be an independent consultant and entrepreneur. During all this time he was a part time lecturer in Sales and Marketing for UC Extension Silicon Valley as well as the outside coordinator for their marketing certificate program. He pioneered courses like Product Marketing, Public Relations, Distribution Channels, How to Write a Business Plan and Fundamentals of Sales and Marketing. In other words, practical, tactical courses.