THE DMA

Founded in 1917, the Direct Marketing Association (DMA) is today the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 5,200 member companies from the United States and 44 foreign nations on six continents... The DMA shapes the way that organizations apply direct/interactive marketing methods to all marketing, sales and customer service activity. Our mission is to encourage the education, growth and profitability of our members and their adherence to high ethical standards... This is a collection of all posts from each of the DMA Council Blogs pulled into one easy to view format.

Also known as: DMA