THE 2ND OPINION

What is of particular important is that Bill goes well beyond traditional marketing thinking and provides a definitive model of customer's subconscious buying triggers that make up the large part of the decision making iceberg - the natural instincts that are below the surface... Bill has been involved with research based, motivational marketing for over thirty years. He helps organizations increase their sales by helping them discover their customer's decision-making process at both conscious and subconscious levels. Companies work with him because they believe fulfilling the unspoken needs is the secret to motivating their target market and influencing their instincts.