ULTIMATEYANKEES.COM - Key Persons
A SABR member since 1977, this feature alone cannot capture the immeasurable contributions Appel has made to the greater baseball consciousness. Consider this edition of the SABR Nine a short look into the long career of Marty Appel, who has spent over forty years exploring the truths that baseball has to offer and revealing them to the public in the best possible light.
Alan Chang - Chief Legal Officer, SVP
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Bob Sings "Let Me Call You Sweetheart." I didn't post this, but they played this tape at the Stadium on OTD 7/17/2010 two days after Bob's funeral (I'm trying to get a copy of the master; if I do I'll send you a copy):
Bob's extensive introductions at the refurbished Stadium's Opening Day 1976 (damn, he sounds terrific!). His script was written by my friend Marty Appel, then Yankee PR director, and was the most elaborate program Bob ever delivered at the Stadium. See the then newly refurbished Stadium re-open with Mantle-DiMaggio-Whitey-Yogi-Elston-Larsen-Bobby Richardson-Frank Gifford-Joe Louis-Toots Shor-James Farley-Pete Sheehy-Mrs. Gehrig-Mrs. Ruth and members of the 1923 team in attendance. Also, this is the first time Bob intros Billy Martin as Yankee manager (Billy #1) and the first time he announced Willie Randolph's name (who was making his Stadium debut). Given its length, it's in three parts:
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Ed Alstrom, 45 years old, has been playing the organ since he was five years old. In what place most keyboard playing families might possess a piano, Alstrom's home as a child had an organ. His father, a plumber by trade, was musically inclined and played the organ each evening after work with his son.
The younger Alstrom had been dreaming of being the Yankee Stadium organist since his initial visit to Yankee Stadium to see the Yankees play. He reminisced, "I have played the organ since I was a young child. My dad took me out to Yankee Stadium in 1967 when I was nine years old. I remember hearing Eddie Layton play. I said to myself that is what I want to do. I love baseball and I love playing the organ, so I want to do that someday!"
Alstrom is employed full-time for Music Industries Corporation, as the Director of Marketing and Development. He had been working there for a few months when he heard the news that Layton was retiring as the Yankee Stadium organist. Although Alstrom pursued the job of Layton's successor fervently, it was the persistence of his wife of 19 years, Maxine, that lead to Alstrom capturing the coveted position. "I heard Eddie was retiring. I made some telephone calls but my wife was a little more persistent than me. She made the call that finally got through to the person that was doing the hiring, and they said to fax a resume. A week later, they called me back and said that they wanted to hear me play," explained Alstrom. Maxine, Alstrom's wife, is a professional piano player and teaches piano.
In late March 2004, Alstrom visited Yankee Stadium to audition for his idol Layton, on the famed Hammond Collanade organ. "I went to Yankee Stadium and there was nobody there but me and Eddie Layton. I sat at the organ and Eddie stood in the doorway of the booth. He asked me to play a little ‘New York, New York,' a little ‘Happy Birthday' and some of the National Anthem. I played forty-five seconds of each tune and the entire process took about five minutes. Then Eddie said they'd let me know," depicted Alstrom. Not predicting that his dream had come true, Alstrom thought, "I figured at that point that at least I got to play the organ at Yankee Stadium. A week later, the Yankees called me and said that they would like to have me play on Saturday and Sundays. I was on ‘cloud nine!'
Alstrom's dream as a young child came to pass when he played the organ at Yankee Stadium during the Yankees game against the Chicago White Sox on Saturday, April 10, 2004. His initial tune played was his now organ partner Cartier's favorite song to play at Yankee Stadium, "New York, New York."
Alstrom resides in Pine Brook, NY. He and his wife Maxine, have two daughters, Sophie, 15 years old, and Nina, 10. He was an accomplished musician many years before his Yankee Stadium appointment. He has played alongside such musical talents as Bette Midler, Herbie Hancock, Chuck Berry, Steely Dan, and Dion of the renowned Dion and the Belmonts. Alstrom is also a member of Musicians Local 802 and he plays the organ in the orchestra during Broadway show productions. Like Cartier, Alstrom also plays part-time church organ. Alstrom has played for two years at the West Caldwell Presbyterian Church, in West Caldwell, NY.
However, Alstrom's claim to fame before his hiring at Yankee Stadium may have been his trio, Acid Cabaret. He plays the piano and sings for the group at Jazz and Cabaret Clubs in New York and New Jersey. The trio released a Compact Disc last year titled "Acid Cabaret." Alstrom was presented the Back Stage Biestro Award in 2003, for the group's Cabaret playing achievements. The award is sponsored by Back Stage Biestro Magazine.
Ed Alstrom playing the organ on the final day of Yankee Stadium behind a framed picture of Eddie Layton
There's always something about the ‘last time' you do something, especially when you know for sure it's going to be the last time. Preparing for the last game at the existing Yankee Stadium was was a little easier than it might have been, because by that time we all knew it would be the last time. I was able to walk around and soak it all in with a sense of closure, and smile and say my silent farewells to this and that (jeez, it even extended to the bathroom and the elevator), without any nagging doubts that maybe we'd be back yet again.
Ed Alstrom is the weekend/holiday organist for the Yankees.
When the New York Yankees first offered him the job in 1967, Eddie Layton turned them down.
"I don't know anything about baseball," he told them. "And besides, I live in Queens and I don't drive."
But the Yankees came back to the mound, and threw him a curveball.
"They told me that a limo would pick me up in front of my apartment in Forest Hills before every game," he said. "And when the game ended, the limo would take me home."
Eddie Layton has been the organist for the New York Yankees for over 30 years and has released 24 albums. His latest being "Ya Gotta Have Heart" which is a collection of songs that he has played for the Yankees. Eddie took some time to sit down with us and tell us some history. Real Video
Like legions of baseball fans nationwide, I was saddened to learn of the passing of longtime Yankee Stadium organist Eddie Layton, who died at his home Dec. 27 th in Forest Hills, Queens, after briefly falling ill. For nearly four decades, Layton entertained millions of fans who streamed into The House That Ruth Built, capturing about as much respect and adoration as the players themselves. And so the tributes dedicated to Eddie have naturally focused on his many years regaling fans and players alike in the ballpark with his Mighty Wurlitzer. But equally fascinating, though, was Eddie himself -- whom I was fortunate to call a friend.
Here is a great tribute to both Bob Sheppard and Eddie Layton! Great job by Chris Pavia.
Here is one more from Chris Pavia. It is the Yankees 2007 lineup. Great tribute to Bob and Eddie.
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George Steinbrenner was born on July 4, 1930 in Rocky River, Ohio. He died in Tampa, Florida on July 13, 2010 at the age of 80.
He was educated at Williams College where he received his B.A., and The Ohio State University, where he received his M.A.
His spouse was Elizabeth Joan Zieg. His children are Hank, Hal, Jessica, and Jennifer.
His parents were Henry G. Steinbrenner II and Rita Haley.
George Steinbrenner was born on Friday, July 4, 1930, and began his Major League baseball executive position on January 3, 1973, with the New York Yankees. The 42 year-old businessman had just purchased the Bronx Bombers from CBS for $10 million and changes were about to take place. He passes away at the age of 80 on July 13, 2010.
Baseball Almanac is pleased to present a comprehensive page for George Steinbrenner which includes his biographical data, links to other similar pages, and a biography.
"Winning is the most important thing in my life, after breathing. Breathing first, winning next." - George Steinbrenner (in reference to how he runs the New York Yankees)
George Steinbrenner was a polarizing figure, but no owner understood his audience better
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Karin, Johnny, and Jamie, Our family was deeply saddened and heartbroken to hear of Bob's passing. Our thoughts and prayers are with you at this difficult time. It has been an honor, a pleasure, a delight to meet and get to know the Plump family through Bishop Fenwick High School and the Bishop Fenwick Boys Basketball Program. Bob was larger than life and a booming presence. He never met a stranger, always willing to extend his hand. His eyes lit up when he spoke of Karin, Johnny, and Jamie. His eyes lit up when he watched Johnny play ball. He always had words of encouragement and an "Atta boy!" for every boy in the basketball program. What a standup guy. He will be sorely missed. Rest in Peace Bob Plump! The Fink Family
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Lonn A. Trost - Chief Legal Officer, COO
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Marty Appel has led an illustrious career as a baseball writer and public relations executive for the Yankees. His subtle beginnings came early in life and blossomed into a great career with a great effect on the game of baseball. Appel attended SUNY Oneonta a school where many students end up getting a masters in education. Appel took another route and graduated in 1970 with a degree in political science. It was here that that his career in baseball started and would continue later in life through his work with the Baseball Hall of Fame. Although he did not have an executive MBA degree he would eventually get the position of public relations executive after his modest beginnings as editor-in-chief of the State Times, Oneonta's student newspaper. It was during that time that Appel wrote the then-Yankee public relations chief Bob Fishel which would begin on the path to an executive position in PR for the Yankees.
Bestselling author Marty Appel writes the definitive history of baseball's greatest franchise.
Marty Appel is the author of many books, including most recently the New York Times bestseller Munson. Following his years as the Yankees' public relations director, he became an Emmy Award-winning television producer and director of Marty Appel Public Relations. Appel lives in New York City and appears frequently on ESPN, HBO, MLB, and the YES Network.
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Marty Noble is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.
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Mel Allen was the on-field master of ceremonies beginning in 1947, and Mel was at his best reciting the names of those who had "left us" in the year past, accompanied by Auld Lang Syne on the organ. Mel carried on as M.C. through 1964, and then resumed doing the play-by-play of the Old Timers Game, in 1970. He would get as big a hand as anyone, so beloved was he. Frank Messer, the pro's pro, continued the player introductions which for many were more exciting than the abbreviated game itself.
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- Director of Business Development for Cepstral
Patrick Dexter, director of business development for Cepstral a leader in text-to-speech technology, told CNBC that it would be possible for the company to create a program that would enable the Yankees to have every player - the Yankees and their opponents - be announced by Sheppard's voice forever.
"Doing names and numbers is easier than creating what they call a full domain voice, which is voicing full sentences," Dexter said. "But if we had some time and money - and the Yankees certainly might have that bankroll -- we could do this."
It would likely cost the Yankees in the six figures, Dexter said, and the company would need at least 10 hours of Sheppard's time in order to recognize all his speech patterns.
If there's a rookie who comes up for the Yankees in 2017 and the Sheppard program doesn't immediately pronounce it right, Dexter said a technician could do a couple things to make sure the Sheppard voice program recognizes it correctly. One solution is to write everything phonetically. So if Jorge comes out George, it could be typed in as Horhay.
Dexter says that the text-to-speech technology is getting better because the company is getting more and more requests from ordinary people who want to preserve the voice of someone who is dying or who is losing their voice to cancer or some other disease.
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A resident of South Hempstead, NY, Cartier has been playing the organ since he was nine years old. He achieved a Bachelor of Science in Music Education from Hofstra University in 1981. Cartier has been married to his wife Jan for14 years. They have two children, a son Kevin, 16 years old, and a daughter, Katie, 13. Besides his organ duties at Yankee Stadium and the Nassau Coliseum, he has played the organ for 13 years at Our Lady of Hope Church in
Paul Cartier '81 has been the organist for the New York Yankees since 2004. He has played the organ for the New York Islanders hockey team on and off since 1978, and has been playing steady for the past six years. At the age of 19, Paul began his career as the organist for the New York Arrows indoor soccer team.
Paul currently works full-time as an air traffic controller for the Federal Aviation Administration (FAA), a position he has held for 19 years. In his spare time, he serves as a volunteer fire fighter/EMT in his hometown of South Hempstead, and as chairman of the Board of Fire Commissioners for the South Hempstead Fire District. Paul has been a member of the fire department for 28 years and a commissioner for eight years.
A transfer student from the University of Dayton, Paul earned a Bachelor of Science in music education from Hofstra in 1981. While a student at Hofstra, Paul played the organ at St. Martha's Roman Catholic Church in Uniondale to assist with tuition, and continued his classical organ lessons with Robert Kennedy at the Cathedral of the Incarnation in Garden City, during his sophomore year. Paul's sports affiliation was inspired by Hofstra Music Professor Dr. Fred Mendelson. Dr. Mendelson shared his musical talent with his students, including Paul, while playing the organ for the Islanders games at the Nassau Coliseum. After hearing Paul play the piano before class, Dr. Mendelson encouraged him to visit him at an Islanders game, where he allowed him to play the organ during intermission. Paul was later hired as the organist for the New York Arrows soccer team, and when Dr. Mendelson retired from Islanders hockey in 1980, Paul succeeded him as the Islanders' part-time organist.
Following the NY Yankees' 2003 season, Paul was contacted by Michael Bonner, NY Yankees director of scoreboard operations, after longtime organist of 37 years Eddie Layton announced his retirement, to see if he would be interested in playing the organ at the NY Yankees games. Paul, unable to commit on a full-time basis because of his responsibilities with the FAA, accepted Mr. Bonner's offer a few months later to play the evening games Monday through Friday, and in 2004, began his NY Yankees career.
In addition to his sports organist career, Paul serves as associate organist for Our Lady of Hope Roman Catholic Church in Carle Place, NY. He plays every week at Mass and was recently recognized with an award for 35 years of service with the Diocese of Rockville Centre.
Paul has been married to his wife, Jan, for 17 years. They have two children, son Kevin, 19 years old, and a daughter Katie, 16. Their family time is spent boating, traveling to various timeshares and spending time at their trailer in Eagle Lake, PA, in the Poconos. (From: http://www.hofstra.edu/Alumni/AOTM/aotm_nov06.html)
He's Paul Cartier, a full-time air-traffic controller who has done dual duty as the organist at Yankee Stadium the past five years. On Monday, he hit the big-time as the guest on ESPN's "SportsCenter," where he showed off what he does best - knocking tunes out of the park.
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Red Sox second base Jerry Remy decided no player was a bona fide big leaguer if he hadn't been introduced by Sheppard, and Rusty Staub identified Sheppard's voice as "the tones of dignity." More recently, Moises Alou lamented never having played in the Bronx. "I want to hear him say my name," Alou said in 2008, hoping Sheppard would work a Mets-Yankees Interleague game. Sheppard had been advised the proper pronunciation was "Ah-LOW," and was prepared to alter the public's pronunciation, as he had done with Tony PEH-rez in the 1976 World Series.
Few business owners enjoyed the accident of appreciation more than George Steinbrenner. His $8.8 million investment in 1973 (actually, as principal owner, he ponied up just $168,000 of the family shipbuilding fortune) is now worth more than $3 billion. Or maybe his was the accident of geography. The New York Yankees were a mythic, if wildly undervalued, asset but also uniquely situated in the world's biggest media market. The team's cable-TV contracts became so rich during his tenure that the rest of major league baseball felt a subsidy was not only fair but also downright necessary.
Steinbrenner's critics, of whom there are legion, might well argue that any buffoon could have done as well, and that less of one could have done better. All he did was put a coat of paint on a faded property and ride a kind of real estate bubble, during which all sports franchises soared mightily in value. While there is a lot more arithmetic in support of his stewardship-those Yankees won 11 pennants and seven World Series championships in Steinbrenner's 37 years of ownership-those same critics could easily find ways to discount it. Didn't the Yankees, after, all lay the foundation for two World Series runs (1977--78 and 1996--2000) during those years when he was forced from the owner's box? And for that matter, during those final seasons of absentee ownership, right up to his death at the age of 80 last week?
But that misses the point. Steinbrenner's legacy is only partly about the team's absurd run-up in value, which in any case was not entirely accidental. And it is only partly about the restoration of Yankees glamour, which likewise was hardly inevitable, so tarnished was the sport's jewel on his purchase. Rather, we have to consider his ego (yes, we have to) and how it changed the way we enjoy sports today. Without the force of personality, without the permission of arrogance, without the allowance of an owner's desperation-the template of ownership that he created-well, these teams we're so damn interested in would almost certainly be a lot less interesting. And maybe not as good.
Now, to forestall some immediate argument, we can all agree that Steinbrenner may have had too much ego, more than was strictly required for the job. He more or less agreed himself, although too late in life to do many of his minions any good. He mostly mistook ownership for a sort of absolute authority, an imperiousness that was not always wonderful to behold. Certainly he wouldn't have that legion of critics if he didn't so often behave like "Patton in pinstripes," as Howard Cosell once complained.
In his first 20 years he changed managers 20 times (five-timer Billy Martin needlessly inflating that figure), suggesting he wasn't so much interested in creating a baseball juggernaut as in asserting a rather hysterical dictatorship. And while it is possible to claim competitive zeal in defense of almost any management mistake, it does not excuse the almost capricious cruelty he made famous. Like firing Yankees legend Yogi Berra in 1985. After 16 games. With a phone call. Through an underling.
To be fair, Steinbrenner admitted the ritual "poor judgment" of those early years-"You could sit and write a huge volume about the mistakes I've made"-and in time even repaired his relationship with Berra, if not quite all the aggrieved. Some gaffes were probably beyond apology anyway, like the hounding of star Dave Winfield. (As it turned out, paying a known gambler to find some dirt on his rightfielder was also beyond the rules, resulting in Steinbrenner's second suspension from baseball.) But either age or better advice somewhat modulated his impulsiveness, and he was far less trigger-happy in his later years, even retaining Joe Torre as manager for 12 of them. (Although, perhaps predictably, that didn't end so great either.)
This meddling was so extreme, even for a hands-on owner, that Steinbrenner became cartoonish, The Boss, a tabloid fixture. It was not a caricature he went out of his way to avoid, even agreeing to pose for an SI cover dressed as Napoleon. Nor was it something he tried overly hard to reform (further than was required by law). Because he understood that his bombastic bossiness, however exaggerated, was actually the fan's prerogative. And for all his high remove, he was never anything but the fan's proxy.
He was this new kind of owner, after all, who exercised his self-importance on behalf of his fans, flexing his ego for their satisfaction. What is more forgivable than that? If Steinbrenner seemed childish in his impatience, it made him all the more lovable among his patrons, who were also legion. They merely wished they could fire Billy. George would actually do it. Again. And again.
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Bob's love of flying began at an early age. His father, Robert John was a Navy pilot and corporate pilot for Olin Mathieson Corporation. As a young boy, he knew that he wanted to follow in his father's footsteps.
His professional flying career began in 1988, when he was hired by Eastern Metro Airlines in Atlanta, Georgia to fly their DASH-8 Aircraft. It was here that he met wife Karin of 21 years. At that time she was a flight attendant for Eastern Airlines. He was then offered a position with Midway Airlines, based in Chicago. He flew their DC-9 aircraft until the airline went under. From there, he went to Henson Airlines and moved to New Bern, North Carolina. In 1992, Karin and Bob were blessed with the arrival of their son, Robert John Plump, III. (Johnny)
In 1993, Bob was offered a position with DHL where he spent the next 17 years. He served as both a 727 Captain/727 Flight Instructor for DHL. The family moved to Union, Kentucky and it was there that their daughter, Jamie Nicole Plump was born in 1999. Bob's love of flying was only surpassed by his love of family and friends. Bob's flying career may be over now, but his legacy will continue to soar in the hearts of his family and friends forever.
Robert J. Plump Jr. age 51, of Springboro, OH; passed away unexpectedly. Robert was born in New Jersey on December 2, 1958 to Robert Plump Sr. and Frances (Kowalski) Plump. He is survived by his wife of 21 years Karin (Green) Plump; 2 children Robert "Johnny" Plump III and Jamie Plump; a sister Jeanne Turnow and husband Ron; his mother Frances Plump., a niece Kristen Heintz and husband T.J.; a nephew Brad Turnow and wife Tara. Mass of Christian Burial will be Tuesday June 8, 2010 at 10am at St Mary Church 1st and Main St Franklin, OH with Rev. Ed Pratt celebrant. In lieu of Flowers donations can be sent to American Heart Association. Please visit http://www.anderson-funeral.com/ to send an online condolence.
Occupation: Yankee Stadium public address announcer, aka "Voice of the Yankees"
The National Baseball Hall of Fame and Museum paid a tribute to longtime New York Yankees' public address announcer Bob Sheppard at the 2000 Induction Ceremony on Sunday, July 23.
Robert Leo Sheppard, (born October 12, 1910 in Richmond Hill, New York) has been the public address announcer for the New York Yankees of Major League Baseball since 1951, and was for the New York Giants of the National Football League from 1956 to 2006. Since joining the Yankees, he has announced over 4,500 Major League Baseball games, and has worked 22 World Series games. The first Yankee lineup Sheppard announced contained 6 future Hall of Famers: Joe Dimaggio, Mickey Mantle, Johnny Mize, Yogi Berra, Phil Rizzuto, and Jerry Coleman, as a broadcaster. The Yankees played the Boston Red Sox that day and Sheppard introduced future Hall of Famers Ted Williams and Lou Boudreau for a total of eight future Hall of Famers.
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Ron Marinccio (2022) - This was the last number unassigned number before being given to Marinccio!
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Spencer Fordin is a reporter for MLB.com. This story was not subject to the approval of Major League Baseball or its clubs.
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- Executive Director, Stadium / Event Security