ANGELA GIUSTI

Where does the seed of a brand communications approach come from? Many times, the catalyst is an intriguing positioning line or opening headline. Or an early icon/illustration concept. Or an off-the-cuff statement during a brainstorm meeting... However the creative process takes shape, the foundation for Giusti Design is listening intently to our clients - developing a sense of their markets, audiences and opportunities - and applying the in-depth experience of a multifunctional team of collaborators to the challenge at hand.