CHASM GROUP - Key Persons
David Schneer, Ph.D. is the firm's Research Advisor bringing 30+ years of market research experience. He has worked with leading technology, medical and consumer electronics companies supporting such initiatives as new product development, strategic communications, and customer satisfaction and loyalty in B2B and B2C markets.
Geoffrey Moore is a best-selling author and Chairman Emeritus at Chasm Group. His now classic book, Crossing the Chasm, is in its third edition and features dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings.
Job Titles:
- Founding Partner
- MANAGING DIRECTOR
Paul Wiefels is a Managing Director and a founding partner. He provides counsel to companies and organizations in North America and Europe-from start-ups to the Fortune 500-on market development strategy and specializes in product marketing, positioning, and messaging. He is the author of The Chasm Companion: Implementing Effective Marketing Strategies for High Technology Companies (HarperCollins; Capstone International).
Peter van der Fluit is a Principal and joined the firm in 2014. Based in Amsterdam, Peter is a former high-tech executive with 30 years of experience in sales, marketing and alliance leadership roles. He works with client executives primarily in Europe advising on disruptive innovation initiatives - from start-ups who must scale up - to large enterprises who must find sources of new growth.
Job Titles:
- Managing Director
- SENIOR ADVISOR
Philip Lay joined the firm in 1994 as a managing director and is now a Senior Advisor. Based in London, Philip works with executive teams to help define, align, and execute breakout growth initiatives. He is also a visiting professor at IESE Business School in Barcelona where he teaches a graduate level high-technology marketing course. His popular blog can be found at chasmgroup.com or philiplay.com.
Steve Kimball is a Managing Director and joined the firm in 2007. He is a Silicon Valley veteran with 25 years of experience starting, reinventing, and advising fast-growth companies. His hands-on experience includes launching innovative business models, introducing new products, implementing successful sales and marketing strategies, and acquiring, integrating, and selling companies.
Tom Kippola - Founder, Managing Director
Job Titles:
- Co - Founder
- MANAGING DIRECTOR
Tom Kippola is a co-founder and Managing Director. He helps executive teams with software innovations to rapidly build a strategic path for strong growth, sustainable competitive advantage, and attractive exit value.