EASY ANALYTIC SOFTWARE - Key Persons
A technical wiz who combines unparalleled programming skills with complex math ability, Ed Sussman focuses on making data easy for clients to access and understand. He is also responsible for developing quality control systems to ensure that EASI demographic estimates and forecasts meet the highest industry standards.
A longtime partner of EASI President Bob Katz, Ed has a longstanding track record of achievement. He has been developing stand-alone Data Retrieval Software since 1982, and is the co-creator of EASI's highly regarded platform, The Right Site. Prior to EASI, he was the principal programmer with Knowledge Access International with credits that include College Explorer for the College Board, Olympicks, The Complete Game for the Olympics Officienado, and YMC (Your Marketing Consulting).
Ed has degrees from Yale (BA) and Antioch (MA). When not at work at EASI, he can be found at the driving range, hiking, or visiting his grandchildren in Encinitas, CA.
Before joining EASI, Greg worked in the demographic industry as an Account Executive for Market Statistics. He has worked as Corporate Research Director for Farm Journal magazine, and a project Manager for Miller Research Inc. and Market Research Analyst for Astra - Zeneca. These positions have given Greg first hand experience in all facets of research
After consulting for EASI on a series of projects over the years, Laura Katz joined the company full-time in 2018 to support Bob Katz in running the daily operations of the company, and to help EASI expand its product and service offerings for new and emerging markets.
Job Titles:
- President
- Longtime Partner of EASI President
A technical wiz who combines unparalleled programming skills with complex math ability, Ed Sussman focuses on making data easy for clients to access and understand. He is also responsible for developing quality control systems to ensure that EASI demographic estimates and forecasts meet the highest industry standards.
A longtime partner of EASI President Bob Katz, Ed has a longstanding track record of achievement. He has been developing stand-alone Data Retrieval Software since 1982, and is the co-creator of EASI's highly regarded platform, The Right Site. Prior to EASI, he was the principal programmer with Knowledge Access International with credits that include College Explorer for the College Board, Olympicks, The Complete Game for the Olympics Officienado, and YMC (Your Marketing Consulting).
Ed has degrees from Yale (BA) and Antioch (MA). When not at work at EASI, he can be found at the driving range, hiking, or visiting his grandchildren in Encinitas, CA.
Since founding EASI in 1995, Bob Katz has grown the company from a start-up to a thriving, multi-platform organization that serves a diverse client base, from entrepreneurs to Fortune 1000 companies. Under his leadership, EASI has earned a reputation for not only offering the most up-to-date, high-quality demographic information, but also distributing it faster and more cost efficiently than its competitors.
A renowned innovator, Bob has made EASI's demographic data accessible on multiple platforms, and he continues to help EASI clients grow by providing access to data in new ways that best suit their needs. He has built a reputation as an authority in demographics, having been quoted in The New York Times and The Wall Street Journal, and serving as an expert courtroom witness.
Bob has a BBA and MBA in Statistics both from Baruch College. When not at work, he can be found reading, watching sports, and playing with his granddaughters.
Job Titles:
- Vice President, Sales
- Sales Executive With
Bill has been a sales executive with EASI for more than 15 years, helping clients develop geographic solutions towards achieving company objectives. Before joining EASI, Bill was a media/research director of several large advertising agencies. In addition, he held sales and management positions with large magazine publishers (Tims Mirror Magazines) and research companies (SMRB, Chilton, etc.). He attended Washington and Lee, the University of Hartford and served in the US Army in Berlin, Germany. When not working, he enjoys cooking, reading, attending NFL games and spending time with his grandchildren.