ERICK MAROLT

Your website is often the first introduction to your company's brand and message, so application of Internet best practices, strategic creative and technical innovation is a must. These fundamentals are what separate typical website designers from driven producers of great online marketing... However, it isn't just enough to have a good looking website, it also has to be functional, user friendly, and work to convert prospects into sales. While a strong corporate website is the first step along the path to online marketing success, it is merely one piece of a much larger puzzle... Prior to building your next website it is important to consider your target market, overall Internet marketing strategy and what role your website will ultimately play in your success.