HOUSE OF FLORA

House of Flora is a fashion design and consultancy Studio located in London, specialising in avant-garde headwear for the catwalk, fashion campaigns and collectors. The headwear is often driven by materials: PVC, perspex, felt, leather, wood veneer, alluminium, steel and nylon and influenced by strong geometry and historical figures, as well as by concepts in modern art. The company was started by Flora McLean in 1996 after she Flora graduated from fashion womenswear at The Royal College of Art. House of Flora produces hats, jewellery and an eyewear line all made in the UK. Seen as wearable art, the pieces feature regularly in cool glossies across the world. The angular architectural hats, statement plexi-cuffs and opticals form the core collection. The unique witty styles have won the brand a loyal following in the fashion world, across Europe and Asia, namely in the new markets of Hong Kong and Korea. The House of Flora customer is made up of arty media types and style-focused..