KNAPP MARKETING - Key Persons
Job Titles:
- Business Development and Marketing Consultant
- CEO of Clearview Social
Amy Knapp is a business development and marketing consultant with over 20 years of experience in the professional services sector. She has served as a senior marketing strategist and a communications professional, and is an experienced facilitator and expert in legal services marketing.
Over the past several years, Amy's projects have included re-branding and business development campaigns for mid-size and Am Law 200 law firms. Her work has included web repositioning, national advertising, firm-wide marketing plan development, practice-group specific business development campaigns, RFPs and proposals. Other projects have included the introduction of E-Z Pass to New Jersey highways and the introduction of high-end food retailer Dean & DeLuca to the D.C. market. Graduating from Westminster College with degrees in Political Science and Writing, she went to work for Daniel J. Edelman, one of the world's largest PR firms. Amy also directed a consulting firm where she focused on public presentations and community-wide information campaigns, including the first electronic town meetings and served as speechwriter for the President of the National Association of Homebuilders. Amy is a Fellow of the College of Law Practice Management.
Amy Knapp is quoted by Adrian Dayton, CEO of Clearview Social, in an article published by Forbes Magazine regarding the onslaught of emails sent to clients during the chaos of the COVID-19 crisis. How can business people hit the mark …
Angela has worked in the creative design realm for over 10 years, and her designs have a distinctly current and modern aesthetic.
Angela couples that sense of forward-looking design with a keen understanding of marketing and sales, which allows her to produce law firm website designs driven by targeted, powerful messaging for the audience. She brings a high level of ingenuity when working with attorneys, and her versatility and collaborative approach make her a great creative partner. Angela earned her B.A. in Graphic Design from Penn State.
Britney supports the Knapp Team in all things organizational and technical. A natural at spreadsheets, web-based apps, and problem solving in general, Britney works quickly and accurately to hold costs down and quality up for Knapp clients.
During her college years, Britney coordinated prospective student visits, trained student tour guides, organized on-campus recruiting events and kept the tours running on time. After graduation, Britney learned to make a mean French crepe, studied French in Paris and continues to grow in her passion, modern dance choreography.
Britney is a graduate of Beloit College with a B.A. in Theatre, Dance and Media Studies.
Charline supports the Knapp Team as a social media manager and as a marketing project manager.
After college, Charline began her career as a social media manager for a restaurant consulting agency and for an arts non-profit. Charline's range of experiences have aided her in building a thoughtful and empathetic approach to creating digital connections.
Charline is a graduate of Beloit College with a B.A. in Theatre, Dance and Media Studies.
Heather Davis plays a central role in Knapp Marketing's client and project management, online content management, and strategic research and analyses. Her research helps inform strategic legal marketing recommendations aimed at improving clients' online visibility via social media campaigns, newsletters and client alerts, enhanced SEO, and working closely with legal rankings and directories. Heather brings an impressive level of focus that ensures accuracy and reliability in Knapp Marketing's projects.
Heather is the former Managing Editor of Best Lawyers' annual peer review guide and U.S. News & World Report's "Best Law Firms" rankings. Working in this capacity gave her unparalleled access to key decision-makers in the legal profession - from Am Law 200 managing and marketing partners to general counsel of Fortune 500 companies. That perspective provides invaluable insight as she supports Knapp Marketing clients in a variety of projects. She is also a skilled event planner. Heather has executed plans for events across North America including law firm retreats, CLE events, training programs, and large-scale non-profit events that see over 10,000 attendees. Her keen eye, exemplary organizational skills, and the satisfaction she receives from a happy client or event patron make event planning one of her favorite lines of work. Heather earned a B.A. (magna cum laude) in History from the University of South Carolina - Aiken where she was also a Magellan Scholar Grant Recipient, tasked with collecting oral histories regarding the impact of Hurricane Katrina on the music community in and around New Orleans, Louisiana.
Jenny Noone is a project and digital media manager for Knapp Marketing. Her attention to detail, organizational skills and her previous big agency experience quickly made her indispensable to our team and our clients.
Jenny previously served as an online brand and marketing project manager for companies such as Sprint, BNSF, Alcon and GameStop. She brings more than twenty years of marketing and communications experience and is skilled at overseeing a variety of projects and social media engagements. Jenny earned a B.S. in Marketing and International Business from Kansas State University.
Jess Ferko manages website projects for Knapp Marketing, and she brings unique skills and qualifications to the job. Originally trained in communication design, she quickly expanded her skills into programming and subsequently discovered a talent for leading the creation of websites.
As Senior Project Manager for Knapp Marketing websites, Jess brings her expertise in responsive websites, mobile media, animation, search engine optimization, and web metrics analysis to every project. Jess has over 27 years' experience in award-winning, comprehensive campaigns utilizing digital and traditional media. With hands-on experience ranging from user experience design to website development, she has the expertise to create strategies and implement tactics that use the best combination of media to achieve our clients' business objectives.
Jess's degree is in Communication Design and she stays current in the industry by participating in professional networks like the Web Managers Roundtable and AIGA. She is a certified Microsoft Project specialist and has a Hubspot Inbound Marketing certificate.
Linda Hazelton, M.B.A., has 20+ years of experience at the helm of law firms, including serving as CMO for firms such as Foley & Lardner and Kelley, Drye & Warren.
For the past 15+ years, Linda has consulted with firms of all sizes on a variety of marketing and management issues. She frequently assists firms with improving their rankings in directories such as Chambers and with research and writing projects of all types.Linda received her M.B.A. from the University of Minnesota and her B.A., cum laude, from Florida State University, where she was inducted into Phi Beta Kappa. She is a long-time member of the Legal Marketing Association and previously served on the International Board of Directors, the Texas Chapter Board of Directors, and the Southeast Board of Directors. She additionally served as the Chair of the Education Committee and as the leader of a task force. Linda was previously a member of ALA and served as the Founding Chairperson of its Marketing Management Section and as a Regional Vice President. She is an avid horsewoman and an inveterate dog adopter.
Marketing expert Nancy Slome of Lawyers Biography Service and One to One Interactive presented at the Legal Marketing Association's (LMA) 2015 Legal Marketing Technology Conference/West in San Francisco on the very important subject of optimizing lawyer bio and practice area …