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There is no company today that isn't trying to improve their business. But most of them fail to achieve lasting results. As the old saying goes, everybody knows the words to the song but nobody wants to sing... In 1995 a landmark article was published in the Harvard Business Review by Harvard Business School Professor John Kotter in which he outlined the mistakes made by companies that fail to produce results from a transformational effort. Error #8, Not Anchoring Changes in the Corporation's Culture, is among the most cited reasons for failing. It seems that what Professor Kotter is saying is that even when there is a strong sense of urgency and the company leadership believes that change is not optional, the bedrock of behaviors can be unyielding.