LOYALTY TRUTH

LoyaltyTruth.com is a unique source of independent and unbiased insights into all areas of digital customer-centric marketing. The site tracks the most powerful influences on customer purchase behavior and shares strategies and tactics that businesses can use to improve customer experience, increase levels of engagement and loyalty, and improve profitability... Our "worldview" of customer marketing is that success can be most often found at the intersection of customer-centric marketing strategy, payment systems, and marketing technology. To be on top of your customer strategy game, it helps to understand how transactions are processed and which technologies are best aligned with your needs... Independent unbiased insight on customer loyalty data-driven marketing. We cover topics ranging from data hygiene to loyalty liability. Join our ranks!