STEELER'S CHOICE

Steeler's Choice was started as Mark IV Sound by my dad, Kenn Rollans, in 1978. After a lower back injury resulting from an accident, Dad designed the Easy Rider with an optional back support system on a seat which he shared at the International Steel Guitar Convention in St. Louis around 1977 and that was the beginning of the company... Hello - My name is Dan Rollans and I am the owner of Steeler's Choice. I began playing steel guitar at the age of 15 after watching my dad play while growing up. My first steel guitar was a BMI S-10 custom built by Zane Beck. I currently play an S-12 with Zane Beck E9/6th tuning... Combined sales, as of 2022, we have produced over 8,500 seats for the Steel Guitar community, professional and non-professional, worldwide. I continue to provide the same quality of product that Dad developed and would be proud of to this day.

Primary location: Little Rock United States