TROY WEEKES

Good ideas are intellectual assets, and in today's world of business, the design of new products, features, processes, or brand names can be monetized through patents, copyrights, and trademarks. Traditionally, focus groups and brainstorming sessions are used to elicit ideas. Our solution for this space is an agent-based participatory design methodology. The main challenges of these approaches and their variants are predicated on the complex social dynamics that are inherent to group decision-making... The most valuable asset of a 21st-century institution, whether business or nonbusiness, will be its knowledge workers and their productivity (Drucker, 1999). In this project, we conducted pilot interviews and an informal focus group with knowledge workers in order to: identify heuristics, biases, rituals, and habits that are adopted by knowledge workers; compare patterns and trends among groups of knowledge workers; generate user personas and anti-personas that are relevant to..