UNITED STATES SALES CORPORATION - Key Persons


Ariel Pamintuan

Job Titles:
  • Trainer
  • Zone Manager
  • Western Zone Manager / Trainer
Ariel Pamintuan was appointed Western Zone Manager / Trainer as a USSC full-time employee in July 2014. His skill-set includes management of store personnel, scheduling/ planning, delegating tasks to employees and time management. His past expertise has been focused upon driving business within the Electronics Dept. He has now expanded his product category and brand knowledge so as to become accountable to manage the success for our entire portfolio of brands Prior Experience Ariel's background includes 17 years Electronics sales experience which included key sales positions for JVC Electronics programs and Apple products within the San Diego Military Exchange marketplace. Having also worked for the Marine Corps Exchange in San Diego, he has a firsthand knowledge of how they operate, as well as their expectations of the independent rep agencies which support the stores.

Bob Berg

Job Titles:
  • Senior Account Executive
Bob has served on the board of the Hampton Roads American Logistics Association (HRALA) and was the exchange liaison VP. He is a member of Toastmasters International and enjoys public speaking. In his free time, he likes to read, play golf, follow college football, and study history.

Dave Eck

Job Titles:
  • Senior Account Executive

Ed Santos

Job Titles:
  • Hawaii Zone Manager / Trainer
For the past 3 ½ years, Ed has served as our Hawaii Zone Manager. Through Ed's leadership and abilities to work alongside our Account Executives, office staff, in-store representative team, as well as closely with store managers & associates, together, they have continued to build our USSC brand presence at the various Military Exchanges on Oahu. As of March 1, 2023, we are expanding Ed's territory responsibility outside of Hawaii to also include Guam, Japan and South Korea. Ariel has done a great job managing the expanded region, and we appreciate all his efforts. This new change will allow Ed's expertise to help USSC continue to grow in these military regions, and provide Ariel the time to dedicate more of his hours to the Western and Central Regions. Growing up in Los Angeles, CA in the 80's & 90's, Ed has always been drawn to the retail side of the industry working with stores such as Pac Sun from his love and passion of surfing and skateboarding. His knowledge of fashion trends, sell thru analysis, and merchandising, has helped propel him into the wholesale side of the industry. In the mid 90's Ed started working the Southern California territory as an outside sales rep for a number of top brands such as G-Shock watches and Hapuna Hawaii clothing. He quickly expanded his territory to cover all of California, Nevada, Arizona and Texas. Soon after, Ed was offered to work in-house as a West Regional Sales Manager for Freestyle watches and moved up to National Sales and eventually Director of Sales. Ed has experience in managing rep teams all around the US Market and has worked with major retailers such as Macy's, REI, Zumiez, Pac Sun, Costco as well and Distributors worldwide. In 2015 Ed and his family moved to Hawaii and helped propel and grow the Reyn Spoon and Hinano Hawaii brands within the Military Exchanges for Hawaii, Guam and Japan. We know you will enjoy working with Ed as much as we do, and he and Ariel will be reaching out to you soon if not already, as they begin the transition. If you have any questions please do not hesitate to reach out to Ariel, Ed, or myself.

Heather Snowa - EVP, VP

Job Titles:
  • Executive Vice President
  • General Manager
  • Vice President
Heather Snowa, Executive Vice President at (757) 340-4000 x 332, or email: hsnowa@ussalescorp.com Ms. Snowa was appointed Vice President / General Manager of United States Sales Corporation (USSC) in October 2007 and Executive Vice President in 2012. Heather accepted the challenge to bring further innovation and execution in managing the agency's Account Executive Team, a well as providing oversight for the global sales organization. She has an extensive history at USSC as a member of its Account Executive Team. Heather's background includes two years as President of HELM Mortgage Company and eight years in the banking industry. During this time she managed numerous call centers in various management leadership positions with three institutions. She was promoted to Bank Officer at Signet Bank in 1996. Heather has served as past President of the Hampton Roads American Logistics Association (HRALA) board and continues to serve on this board. Furthermore, Heather represents USSC as a member of ALA Nationals Exchange Council. She is also an advocate for Autism Awareness and serves as a member of a number of local and national chapters. Heather was raised in Norfolk, Virginia and is the parent of a son, Taylor.

Josh Cohen

Job Titles:
  • Account Executive

Kristin Moretti

Job Titles:
  • Account Executive

Leslie Gilchrest

Job Titles:
  • Senior Account Executive
  • Housewares Account Executive
Leslie was appointed as Housewares Account Executive, responsible for sales to AAFES, Navy, Marines and Coast Guard in March of 2010. As a successful member of our team for the past 15 years, Leslie's former position included being our company's top "Regional Manager", responsible for the AAFES, NEXCOM and MCX Exchanges in the Washington, DC area.

Louis P. Snyder - CEO, President

Job Titles:
  • Chief Executive Officer
  • President
Louis Snyder, President at (757) 340-4000 x 305, or email: lsnyder@ussalescorp.com

Michael Chapdelaine

Job Titles:
  • Senior Zone Manager / Trainer
Education Liberty University Bachelor of Science Degree

Russell Jones

Job Titles:
  • Account Executive
  • Assistant Head Coach
Russell is the Assistant Head Coach of his son's Texas Outlaws Select Baseball Team. He is also a Den Leader for the Cub Scouts and is very involved in helping these young men develop into future leaders.

Sergio Arciuli

Job Titles:
  • European Zone Manager / Trainer

Steven Garlin

Job Titles:
  • Far East Zone Manager / Trainer