CREATIVE INSIGHTS

Many times errors of judgment occur because the words being used mean different things to different people. This is particularly true when interviewing people of different cultures. Using a prototype sorting technique CI had respondents use themselves as their own baseline. They created a self-identified pictorial scale of "authenticity" for Mexican food. Using that scale we created a visual brand map that defined where the client's brand stood in relation to its competitors. This approach could be used for a number of different dimensions relevant to the brand... As professional Marketing Consultants, we are committed to providing the necessary guidance you need in order to take action. From making strategic decisions to understanding what your logical next steps are, we're here to guide you through any and all processes. With our help, you will transform your plans in no time. Take a look around and get in touch to book a consultation meeting.

Also known as: Creative Insights, Inc.

Primary location: Sherborn United States