GARY SWIFT

In a competitive marketplace good design is an essential part of corporate strategy, and there is a growing awareness of its importance within the computer industry today. For example, user-centered design has always been a core part of product development at Apple which has recently employed psychologist and usability guru Donald Norman. Similarly, IBM is trying to recapture its lead in the industry with innovations like its "Leapfrog" prototype, and by employing design talents such as Edward Tuft in its Strategic Design Department. Indeed, almost every major computer hardware and software company today has an in-house user design group of some sort or another... This heightened design focus, however, is primarily on the hardware. In the software sector design is still in its infancy, a situation not unlike that faced by depression-era industries as they were just discovering the power and marketability of industrial design. Although attention to user interface issues has grown over..

Primary location: Topanga United States