JENNIFER

Jennifer Jones invented venture marketing in 1989 when she launched JJ&P and began working with Mayfield Fund. Before that, no venture firm had tried to brand and strategically market itself. Today, every smart venture firm is thinking about marketing. But most don't know how to create a unique position, develop a strategic plan and execute it. That's where JJ&P gets involved... Perception IS reality for venture firms. What a VC firm's main influencers to its success in the market-thinks of the firm, matters... Without targeted messaging and unique positioning, a firm won't stand out. It has to be different.

Also known as: Jennifer Jones

Primary location: Woodside United States